LEGO Archives | World Branding Forum

Read Time:2 Minute, 2 Second

BMW, Cartier, Lego, Louis Vuitton, Nescafé, and Rolex among 270 Winners of the 2018 World Branding Awards at Kensington Palace. LONDON, October 31, 2018 –...

Read Time:1 Minute, 31 Second

Branding Featured Marketing

Lego Honours First Danish Captain with Giant Ryder Cup

Olivia Pearce

September 25, 2018September 26, 2018

In recognition of the first ever Danish European team captain, Thomas Bjørn, the LEGO Group has produced a giant replica of the iconic Ryder Cup...

Read Time:2 Minute, 55 Second

Branding Featured Marketing

Lego Adds Play to Work Day

Anisha Kapoor

September 7, 2018

The Pilot Experiment takes place at LEGO Group's London hub, investigates the impact of play in the workplace To mark LEGO PLAY DAY, a first...

Read Time:3 Minute, 17 Second

Branding Featured News

Volvo and LEGO Team Up with Children to Create Futuristic Wheel Loader

Olivia Pearce

June 27, 2018June 27, 2018

Now the wheel loader becomes a LEGO set, paving the way for real-life construction machines Volvo Construction Equipment and LEGO Technic construction toys have joined...

Read Time:2 Minute, 27 Second

Design Featured News

New LEGO Technic Bugatti Chiron Combines Bricks, Art, and Engineering

Olivia Pearce

June 1, 2018June 8, 2018

LEGO Technic Bugatti Chiron model brings together the iconic design heritage of the French ultra-luxury car brand and LEGO Technic elements LEGO Group and Bugatti...

Read Time:2 Minute, 35 Second

Branding Featured News

LEGO DUPLO Launches Interactive Experience on Amazon Alexa

Olivia Pearce

May 3, 2018

LEGO DUPLO Stories Released on Amazon Alexa as Play Starter Inspiration for Youngest Audience and Their Parents Launched in the US and UK, LEGO DUPLO Stories...

Read Time:3 Minute, 15 Second

LEGO Life Wins Webby Award and Webby People’s Voice Award

Thomas Ng

April 26, 2018

The Safe Social Network App LEGO Life for Children Named Winner of International Award Honouring Excellence on the Internet LEGO Life, the safe social network...

Read Time:2 Minute, 35 Second

Design Featured News

LEGO Group Aims for 100% Sustainable Packaging by 2025

Olivia Pearce

April 23, 2018May 8, 2018

Ambitions by LEGO Group Include Replacing Single-Use Disposable Plastics and Finding Recycled or Sustainably Sourced Bio-Based Materials for All Plastic Based Packaging In 2015 the...

Read Time:2 Minute, 6 Second

Featured Marketing News

LEGO to Open Second Flagship Store in China

Nathaniel Mark

April 17, 2018May 8, 2018

Second Chinese LEGO Flagship Store Follows Openings in Shanghai Disneyland and Leicester Square, London The LEGO Group, one of the world's leading manufacturers of play...

Read Time:1 Minute, 58 Second

Featured Marketing News

LEGO Announces Launch of Harry Potter Wizarding World Sets in 2018

Nathaniel Mark

February 16, 2018February 16, 2018

Ongoing Partnership with Warner Bros Consumer Products Yields New Building Sets and Collectibles Inspired by Harry Potter and Fantastic Beasts Film Series LEGO Systems, a...

Read Time:2 Minute, 57 Second

LEGO Makes Children’s Brick-Building Dreams Take Flight

Thomas Ng

February 14, 2018

Visitors at LEGO World Expo to Experience and Play with New Technology Combining LEGO Bricks and Drones From 15 to 18 February, children and families...