LEGO Archives | World Branding Forum

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IKEA of Sweden AB and the LEGO Group set out to remove barriers to play in daily life, whilst creating practical yet playful experience that...

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LEGO Group launches its first story development platform with Tongal

Thomas Ng

August 25, 2020

The platform opens unprecedented, direct access to the LEGO creative team for a worldwide creator community, revolutionising the way new talent and stories are discovered...

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Campaigns Featured News

LEGO launches its “Small Builds for Big Conversations” initiative

Eliza Jane

July 29, 2020

The LEGO Group launches a new initiative to help parents talk to their kids about online safety and digital citizenship The LEGO Group has recently...

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Branding Featured News

LEGO Group and Nintendo builds a LEGO Nintendo Entertainment System

Olivia Pearce

July 15, 2020

The Lego Nintendo Entertainment System is mechanically functional The LEGO Group has announced a LEGO Nintendo Entertainment System (NES) Building Kit for adults, letting grown-up...

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Branding Featured News

Lego puts pop-art back in the picture for adult builders

Olivia Pearce

July 3, 2020

LEGO help adults get into the right ‘frame’ of mind whilst creating their very own masterpiece The LEGO Group is launching a new canvas for...

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Campaigns Featured News

LEGO Group unveils its recent partnership with National Geographic

Olivia Pearce

July 2, 2020July 2, 2020

LEGO Group and National Geographic creates awareness about exploration and protection of endangered species in the world in the latest campaign Global toy brand and winner of the World Branding...

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Industry News

Keith Cartwright launches a new WPP-backed agency

Anisha Kapoor

June 4, 2020June 13, 2023

Keith Cartwright launches Cartwright Agency who has begun working with P&G, Facebook and LVMH Creative entrepreneur and agency veteran, Keith Cartwright, a co-founder of Saturday...

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Branding Design Featured News

Lamborghini and the LEGO Group recreate the Lamborghini Sián FKP 37

Eliza Jane

May 29, 2020

Lamborghini partners LEGO Group to recreate the most powerful Lamborghini produced in LEGO Technic Automobili Lamborghini and the LEGO Group have partnered to produce the...

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Campaigns Featured News

Fairy Bricks donates Lego sets to children of NHS workers

Olivia Pearce

April 17, 2020April 17, 2020

Fairy Bricks, a charity which donates LEGO - a winner of the World Branding Awards - sets to children’s hospices and hospitals, has announced plans...

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Branding Featured Industry

318 brands celebrate victory at World Branding Awards 2019

Nathaniel Mark

November 14, 2019November 14, 2019

CoCo, Heinz, LEGO, Neutrogena and Spotify amongst 318 winners at the 2019 World Branding Awards at Kensington Palace The special tenth edition of the World...

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Featured Marketing News

Lego launches ‘Rebuild the world’ campaign

Joshua Hughes

September 18, 2019September 18, 2019

Lego, a global toy brand and five-time winner of the World Branding Awards, has launched their first global marketing campaign in 30 years named 'Rebuild the...