LEGO Group Archives | World Branding Forum

October 20, 2020

The Adidas and Lego collaboration is set to inspire creativity and foster a playful, positive, and inclusive world for adults and children from and background...

Read Time:4 Minute, 53 Second

Lego Group to invest $400M to accelerate sustainability efforts

September 18, 2020

LEGO's investment will also focus on a range of social and environmentally focussed actions to inspire children through learning through play, making the business more...

Read Time:2 Minute, 26 Second

Lego Group announces partnership with the Ellen MacArthur Foundation

September 8, 2020

Ellen MacArthur Foundation and LEGO Group join forces to accelerate the move towards a circular economy by helping build a better planet for future generations...

Read Time:1 Minute, 56 Second

LEGO Group launches its first story development platform with Tongal

Thomas Ng

August 25, 2020

The platform opens unprecedented, direct access to the LEGO creative team for a worldwide creator community, revolutionising the way new talent and stories are discovered...

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LEGO launches its “Small Builds for Big Conversations” initiative

July 29, 2020

The LEGO Group launches a new initiative to help parents talk to their kids about online safety and digital citizenship The LEGO Group has recently...

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Branding Featured News

LEGO Group and Nintendo builds a LEGO Nintendo Entertainment System

July 15, 2020

The Lego Nintendo Entertainment System is mechanically functional The LEGO Group has announced a LEGO Nintendo Entertainment System (NES) Building Kit for adults, letting grown-up...

Read Time:2 Minute, 39 Second

Branding Featured News

Lego puts pop-art back in the picture for adult builders

July 3, 2020

LEGO help adults get into the right ‘frame’ of mind whilst creating their very own masterpiece The LEGO Group is launching a new canvas for...

Read Time:3 Minute, 56 Second

LEGO Group unveils its recent partnership with National Geographic

July 2, 2020July 2, 2020

LEGO Group and National Geographic creates awareness about exploration and protection of endangered species in the world in the latest campaign Global toy brand and winner of the World Branding...

Read Time:2 Minute, 37 Second

Branding Design Featured News

Lamborghini and the LEGO Group recreate the Lamborghini Sián FKP 37

May 29, 2020

Lamborghini partners LEGO Group to recreate the most powerful Lamborghini produced in LEGO Technic Automobili Lamborghini and the LEGO Group have partnered to produce the...

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Branding Featured News

LEGO Group announces global partnership with Universal Music Group

May 1, 2020May 1, 2020

This initiative aims to reinforce child development and harness the mental and creative benefits of music and LEGO play Global toy brand and winner of...

Read Time:1 Minute, 55 Second

Fairy Bricks donates Lego sets to children of NHS workers