LeBron James Archives | World Branding Forum

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MTN DEW's ad playfully imagines the life of LeBron James if he chose to snooze in the mornings, juxtaposing the alternate reality of the NBA...

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Advertising Campaigns Featured Marketing News

PepsiCo partners LeBron James in latest MTN DEW energy drink launch

Joshua Hughes

March 17, 2021

PepsiCo's multiyear partnership with LeBron Begins highlight's the companies' shared values and commitment to uplifting communities Every morning is a chance to seize the day...

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Campaigns Featured News

Nike’s latest film encourages its consumers to make an impact

Olivia Pearce

October 26, 2020

Nike has partnered Lyft to support early voting and access to discounted rides in communities who have historically had a harder time getting to the...

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Campaigns Featured News

Nike releases its third film, “You Can’t Stop Us”, for its global campaign

Olivia Pearce

August 7, 2020

Nike's campaign features a collective of everyday and elite athletes, including Megan Rapinoe, LeBron James, Naomi Osaka, Eliud Kipchoge, Caster Semenya, Cristiano Ronaldo, Giannis Antetokounmpo,...

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Branding Featured News

Pandora brings fans closer to athletes through its latest launch

Thomas Ng

July 30, 2020

Pandora's Uninterrupted Radio launch coincides with the resumed pro basketball seasons from the bubbles Pandora is launching Uninterrupted Radio, a brand new and exclusive station...

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Branding Featured News

Bombay Sapphire collaborates with Chicago artist Hebru Brantley

Olivia Pearce

July 2, 2020

Bombay Sapphire launches its first-ever artist-designed bottle in support of Black Lives Matter Chicago Bombay Sapphire, a premium gin by volume and value, has announced...

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Campaigns Featured News

Coach announces partnership with More Than A Vote organisation

Olivia Pearce

June 24, 2020

Coach partnership with More Than A Vote is grounded in the fashion house's values of inclusion, optimism and authenticity Coach has announced its partnership with...

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Advertising Featured News

Nike releases “Never Too Far Down” film narrated by LeBron James

Joshua Hughes

May 27, 2020

LeBron James narrates Nike's 90-second spot to remind people we're never too far down to come back Nike, a winner of the World Branding Awards, has...

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Branding Featured News

Nike announces ways to help athletes play inside amid pandemic

Eliza Jane

April 16, 2020April 16, 2020

Nike creates a one-minute spot to encourage athletes to play inside for the world Nike is supporting the shift in public life amidst the coronavirus...

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Branding Featured Marketing News

LeBron James is Kia’s Flagship Sedan’s First-Ever Luxury Ambassador

Anisha Kapoor

October 16, 2014July 4, 2023

Multi-Year Partnership Forged After James Experienced the Advanced Technology, V8 Power and World-Class Craftsmanship and Materials of the Kia K900. On the court, he is...