Launches Archives | World Branding Forum

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The debut coincides with Smarts' offices in Scotland re-branding as Smarts Communicate in a move designed to provide opportunity Belfast-based global public relations and content...

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Branding Featured News

Michael Kors Straps on Wearable in Timely Fashion

Olivia Pearce

March 18, 2016March 18, 2016

Made to run with the iPhone and Androids, Access was developed in partnership with Google to leverage its smartwatch platform Penetrating the wearables market, Michael...

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Branding Featured News

Hasbro Celebrates World Monopoly Day for 81st Bash

Deborah Joy Peter

March 18, 2016March 19, 2016

Ushering in the roll-out of ‘Monopoly Empire,’ anniversary festivities begin on 19 March using social media and activations Marking its 81-year heritage, Hasbro is commemorating...

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Branding Featured News Videos

Visit California Debuts Dream365TV Video Hub

Deborah Joy Peter

March 17, 2016March 17, 2016

The platform has grown into a video programming network designed to offer alternative perspectives on The Golden State Visit California has launched its online video hub, Dream365TV. Home to...

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Branding Featured News Videos

Tru by Hilton Brand Breaks Ground in Georgia

Deborah Joy Peter

March 16, 2016March 16, 2016

At least 189 deals are in the works. When finished, the facility will provide smart lodging and re-imagined public spaces Hilton Worldwide has broken ground on its...

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Branding Featured News

The Ritz-Carlton Travels to the Shores of Bermuda

Olivia Pearce

March 16, 2016March 16, 2016

The Ritz-Carlton Reserve resort will operate under a management agreement with George's Bay Hotel and George's Bay Residences Premier hospitality giant, The Ritz-Carlton, has set in motion...

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Branding Campaigns Featured News

Parlux and Kenneth Cole Pick Up Heroic Scent

Olivia Pearce

March 15, 2016March 15, 2016

The marketing campaign behind the fragrance has taken to promoting the importance of courage, kindness, and integrity Global beauty brand, Parlux, in partnership with American...

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Advertising Featured News Videos

Honda Reaches Greatness with All-New Civic

Joshua Hughes

March 14, 2016March 14, 2016

The push entails spots that tell stories of motivation and commitment, while a subtle connection is made to the brand and its philosophy Honda has launched...

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Featured Marketing News Videos

Audi Rocks and Rolls with the Revitalised A4

Anisha Kapoor

March 14, 2016March 14, 2016

Executions will launch across cable prime, sports TV, and throughout the NCAA March Madness men’s basketball tournament Audi has unveiled a new marketing campaign themed...

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Branding Featured News

Hilton Brings Life and Style to London City

Olivia Pearce

March 11, 2016March 11, 2016

Following a franchise agreement with 4C Hotel Group, the property is slated to welcome its first guests in early 2018 Hilton Worldwide has plans to...

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Branding Featured News

DHL Redefines Ocean Freight with First Green Service

Deborah Joy Peter

March 11, 2016March 12, 2016

Green Danmar is being offered through the brand’s own non-vessel operating common carrier, Danmar Lines, to achieve CO2 reduction DHL, via its Global Forwarding extension, the...

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Featured Marketing News

Minute Maid Fizzles In with Sparkling Lineup

Deborah Joy Peter

March 9, 2016March 9, 2016

The collection is available nationwide across four taste profiles: Fizzy Lemonade, Mixed Berry, Tropical Citrus, and Fruit Punch Minute Maid, under The Coca-Cola Company, has...