Launches Archives | World Branding Forum

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British tailor, Hawes & Curtis, has rolled a campaign to support the debut of its upcoming summer collections. Heritage-led, the branding push launches digitally on...

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News Public Relations

MWWPR Debuts HerVoice to Boost Female Leadership

Anisha Kapoor

April 8, 2016June 16, 2016

The MWWPR platform serves a specialty focus within the brand’s Corporate Reputation practice led by Executive Vice President, Carreen Winters MWWPR has launched HerVoice, a...

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Huawei Debuts P9 in London with New TVC and Global Ambassadors

Thomas Ng

April 7, 2016June 16, 2016

The new commercial stars Hollywood icons Henry Cavill and Scarlett Johansson, Global Product Ambassadors for the Huawei P9 series. Created in collaboration with Leica and...

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Advertising Campaigns Featured News

T-Mobile Dials Out Duopoly with Binge On Up

Joshua Hughes

April 1, 2016April 1, 2016

The mobile service provider is making the service available to T-Mobile Simple Choice customers first, and at no additional charge T-Mobile has launched Binge On...

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Branding Featured News

Burger King Adds Flame to Angry Whopper Sequel

Deborah Joy Peter

April 1, 2016April 1, 2016

The new release is on a mission to throw out the misconception people have over a product prequel always being second to none Burger King...

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Advertising Featured News Videos

PepsiCo Does the Dew with Classy Black Label Debut

Joshua Hughes

March 31, 2016

The marque is extending its Boldly Refined campaign for a fully immersive brand experience as the variant hits retailers countrywide PepsiCo has added to its...

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Branding Featured News

British Airways Takes Summer to Spain from London City

Olivia Pearce

March 31, 2016

The new flights to the heart of Spain’s Costa Blanca will operate four times a week for 10 weeks from the end of June 2016...

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Essence Plots Brand Expansion with Three-City Debut

Deborah Joy Peter

March 31, 2016March 31, 2016

The three newly launched branches are currently engaged in an aggressive external recruitment effort to hire local talent Essence has formally established three new offices....

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Advertising Featured News

Acura Races to the Tracks with NSX GT3 Debut

Joshua Hughes

March 24, 2016March 24, 2016

Supporting the new super car’s premiere is an upcoming campaign scheduled for 2017 which will kick-off in North America Acura has unveiled the NSX GT3....

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Branding Campaigns Featured News Videos

Henkel Washes Up on Canada’s Shores with Persil

Olivia Pearce

March 23, 2016March 23, 2016

The company has also created a new energy-efficient cold water formula developed specifically for Canadian consumers Henkel has penetrated the Canadian laundry care market with...

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Branding Campaigns Featured News

Strongbow Paints Town Red with Cherry Blossom Debut

Deborah Joy Peter

March 22, 2016March 22, 2016

The premiere of the brand's latest addition follows the recent roll-out of a new television commercial starring actor, Patrick Stewart Strongbow has unveiled its latest...

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Branding Featured News

Anheuser-Busch Drinks to Estrella Jalisco’s US Debut

Joshua Hughes

March 21, 2016June 13, 2023

Supported by a push titled This is Mexicanidad, the effort celebrates age-old Mexican traditions and its rich brewing history Anheuser-Busch is rolling out its light-flavoured pilsner...