Launches Archives | World Branding Forum

July 28, 2016July 28, 2016

New Balance Canada debuts its inaugural Stride I.D. Experience Lab alongside Sport Chek today at its flagship store in Sherway Gardens. New Balance has introduced a...

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Royal House Casino Hits Jackpot with Online Release

July 28, 2016July 28, 2016

Royal House Casino features an ambiance of upscale graphics, live casinos, and table games, while available via web, iOS, and Android. UK’s United Commissions has unveiled...

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Campaigns Featured Marketing News

Kenneth Cole Elevates Masculinity with Black Bold

July 27, 2016July 27, 2016

The Kenneth Cole campaign around said premiere was shot by photographer, Gregory Harris, and features David Alexander Flinn. Kenneth Cole has launched Black Bold, marking...

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Branding Campaigns Featured News

Charlotte Tilbury Unveils Scent of a Dream with Kate Moss

July 26, 2016July 26, 2016

Scent of a Dream by Charlotte Tilbury debuts in August. The campaign was shot by Sølve Sundsbø and the film directed by Baillie Walsh. Charlotte Tilbury has...

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DoubleTree by Hilton Checks into China’s Chongqing

July 25, 2016July 25, 2016

The DoubleTree hotel joins Hilton’s Chongqing pipeline featuring three other spa resorts—one in New North Zone and another in Nanshan. Hilton has unveiled DoubleTree by...

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Advertising Featured News Videos

H&M Launches For Every Victory with Caitlyn Jenner

Joshua Hughes

July 22, 2016July 22, 2016

The H&M advertising campaign, featuring Caitlyn Jenner, celebrates the power of sports and self-belief in transforming people’s lives. H&M has rolled out a commercial in...

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Branding Campaigns Featured News

UGG Introduces Fresh Twist to Original Classic Boot

July 21, 2016July 21, 2016

The UGG release features a media campaign set for the fall with the brand’s first global women’s ambassador, Rosie Huntington-Whiteley. UGG has unveiled a re-imagined...

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Branding Campaigns Featured News

Tommy Hilfiger Unveils #THEGIRL with Gigi Hadid

July 20, 2016July 20, 2016

Debuting in July, #THEGIRL is anchored in a digital push that reflects Hadid's style and the Tommy Hilfiger 'classic American cool' heritage. Tommy Hilfiger will launch #THEGIRL, a...

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Mountain Dew Celebrates Fan Power with Pitch Black

July 19, 2016July 19, 2016

Mountain Dew has revealed Pitch Black as the permanent member of the MTN DEW retail line-up, with the product debuting in September. PepsiCo’s recent nationwide...

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The Ritz-Carlton Takes its Residences to Waikiki