Lacoste Archives | World Branding Forum

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Created by BETC, Lacoste’s new campaign features unusual pairings of people, who have met by chance yet find themselves in the same outfits. A skater...

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Campaigns Featured News

Ralph Lauren unveils plans to close the gender gap in fashion

Eliza Jane

October 26, 2020October 26, 2020

Ralph Lauren's roadmap, “Unlocking Gender Parity in Fashion,” offers industry peers step-by-step methods to help achieve gender parity and pay equality at all levels of...

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Advertising Featured

Lacoste’s Emotional “Crocodile Inside” Campaign

Olivia Pearce

May 23, 2019May 23, 2019

Lacoste is the most recent example of a brand who let the story—not their product—drive the incredible narrative.

Read Time:2 Minute, 12 Second

Industry Marketing

Rogers & Cowan Acquires London Based ITB Worldwide

Anisha Kapoor

May 11, 2018June 13, 2023

ITB Agency to Be Run by Emma Gregson and Matthew Pitcher as Managing Directors ITB Worldwide, one of Europe's leading entertainment marketing agencies, has been...

Read Time:1 Minute, 50 Second

Branding Featured News

Verifone and Alipay Expand Global Partnership with Lacoste Deal

Nathaniel Mark

January 11, 2018

Alipay Enablement to Attract the 3 Million Chinese Tourists Annually in the U.S. Verifone and Alipay announced that they have expanded their global partnership to...