Kia Archives | World Branding Forum

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The campaign is an extension of Kia Motors "Accelerate The Good" charitable initiatives which include college scholarships, homeless youth assistance, and pandemic relief As America...

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Branding Featured News

Kia unveils its new logo and global brand slogan

Anisha Kapoor

January 6, 2021January 6, 2021

Kia sets new Guinness World Record for 'Most unmanned aerial vehicles (UAVs) launching fireworks simultaneously' during logo unveiling show Kia has revealed its new corporate...

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Campaigns Featured Marketing News

Kia Motors introduces it’s latest sedan with a daring triple threat stunt

Eliza Jane

August 3, 2020

Kia Motors drives its latest marketing campaign in a daring stunt performed by professional stunt drivers To introduce the brand's most powerful midsize sedan ever,...

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Branding Featured News Videos

Kia Motors releases a must-see cinematic experience of the Summer

Eliza Jane

July 21, 2020

Eight Kia vehicles star in a high-stakes thriller showcasing the brand's world-class design, technology, capability, and safety A year without the biggest tinsel town blockbusters?...

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Kia Motors announces the launch of ‘Live Stream Showroom’ platform

Thomas Ng

July 7, 2020

The platform allows customers to discover the design and features of Kia vehicles from the comfort of their homes Kia Motors Corporation has announced the...

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Campaigns Featured News Videos

Kia Teases Super Bowl with The Great Unknowns

Deborah Joy Peter

January 23, 2019February 17, 2019

Kia has introduced a new advertising strategy for its Super Bowl push. The brand is excluding celebrities and including young people. For its tenth consecutive...

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Advertising Featured News Videos

Kia Powers Up 2017 Soul Turbo with The Arrival

Joshua Hughes

June 29, 2017June 30, 2017

Kia is introducing the upgraded Soul Turbo variant through a push led by its The Arrival ad featuring in-cinema, digital, and online elements. Now available...

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Advertising Featured News Videos

Melissa McCarthy Stars in Kia’s Super Bowl Ad

Joshua Hughes

January 27, 2017January 27, 2017

The 60-Second Commercial was Created by David&Goliath Kia Motors has released the second 15-second teaser of its Super Bowl commercial. The company returns to the...

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Advertising Featured News Videos

Kia Kicks It with Bo Jackson for MVP of SUVs Push

Joshua Hughes

September 9, 2016September 9, 2016

The Kia push makes its broadcast debut on 11 September, marking the brand's third consecutive season with NBC’s Sunday Night Football. Kia Motors has rolled out...

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Advertising Featured News

Kia Drives American Hispanic Market with El Maestro Deal

Joshua Hughes

July 18, 2016July 18, 2016

In line with the continued sponsorship deal, the Kia line-up will includes urban passenger vehicle, Soul, and midsize sedan brand, Optima. Kia Motors America has...

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Branding Campaigns Featured News Videos

Kia Pumps Up Soul with Music and Hamster Spot

Olivia Pearce

May 26, 2016May 26, 2016

The new Soul Jam ad by Kia transforms the classic, Dueling Banjos, into an internationally-inspired anthem which debuts this week. Kia Motors is once again...

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Branding Campaigns Featured News Videos

Kia Appoints Walken to #AddPizzazz to New Optima

Olivia Pearce

February 3, 2016February 3, 2016

Dubbed Walken Closet, the spot is a campaign centrepiece spotlighting the 2016 Optima as a vibrant alternative for an inspiring ride Kia Motors America has...