Kantar Archives | World Branding Forum

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The iconic beverage brand, Sprite, made progressive growth as the fastest-growing FMCG brand in 2022 based on household penetration. Sprite, a favourite variant of the...

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Featured General News

Apple, World’s Most Valuable Brand

Olivia Pearce

June 17, 2022

With a brand value of $947.1bn, Apple is described as standing out for its high degree of differentiation and continued diversification across its hardware, software...

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Advertising Industry Marketing

Kantar acquires Mavens of London to expand digital consultancy offering

Anisha Kapoor

March 16, 2020

Mavens optimise performances of digital environments, SEO, search and content strategies Mavens team complements the offer within Kantar Analytics Practice, which combines Kantar’s unique understanding of...

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Branding Industry

Kantar and WPP announce winners of 2020 BrandZ LatAm

Anisha Kapoor

March 12, 2020

Kantar announce Latin America retail win at 2020 BrandZ Top 50 Most Valuable Brands With an overall brand value increase of 38%, the Latin American...

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Advertising Industry

WPP leaders named role models for women in business and champions of gender diversity

Anisha Kapoor

September 13, 2019

Acknowledgement of WPP leaders reflects ongoing work to improve gender balance across agency Twelve leaders across WPP have been recognised in the 2019 HERoes Women...

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Advertising Industry Marketing

WPP and InMobi Group partner to co-build unique benefits

Nathaniel Mark

September 11, 2019

WPP – InMobi Group partnership to help marketers enhance brand experiences for consumers WPP and InMobi Group have entered into a long-term strategic partnership to...

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Advertising Industry

WPP Expands Co-Location Strategy with Enlarged Toronto Campus

Anisha Kapoor

July 31, 2018

New WPP facility will supplant an existing smaller campus in Toronto WPP, a communications services company, will consolidate its portfolio of operating companies in Toronto...

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Industry Marketing

Alibaba Group and Kantar Join Forces to Redefine Brand Building at ‘China-Speed’

Anisha Kapoor

June 22, 2018

Partnership between Alibaba and Kantar delivers a new integrated ‘insight to activation’ platform to achieve the vision of real-time brand and campaign management Kantar and...

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Industry Marketing

Unilever and WPP Launch Unique In-House Collaboration in Singapore

Anisha Kapoor

May 24, 2018

WPP Team Unilever will provide a new, agile model to meet Unilever’s evolving marketing needs and the challenges of technological change Unilever and WPP have...

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Industry Marketing

Kantar and Second City’s Brandstage Sets the Marketing Stage

Anisha Kapoor

January 11, 2018

Brandstage to offer fresh consumer insights and growth exploration to partners Kantar, the data investment management division of WPP, and an insight, information and consultancy group,...

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Industry Marketing

Kantar Launches a Specialist Sales and Marketing Consultancy

Anisha Kapoor

January 9, 2018

New Consultancy breaks down own silos and unites the capabilities of Kantar companies Kantar, WPP’s data investment management division, announced the launch of Kantar Consulting,...

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Industry News

Kantar Fills Top Global Research Position in London

Joshua Hughes

February 24, 2017February 24, 2017

Data and consultancy company, Kantar, has named Julie Kollman to the lead role of Chief Research Officer. She will be based in London. Kantar has appointed...