InterContinental Archives | World Branding Forum

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Luxury hotel brand, InterContinental, partners with Alexander Hall, over an art installation featuring 200 hand-painted champagne bottles. InterContinental has partnered with London-based contemporary artist, Alexander...

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Featured Marketing News

Holiday Inn Brand Returns To Television With New “Smiles Ahead” Campaign

Joshua Hughes

April 4, 2017

Multimillion Dollar Advertising Campaign Brings to Life the Joy of Travel for All Holiday Inn, an InterContinental Hotels Group (IHG) hotel, today introduces its newest...

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Branding Campaigns Featured News

InterContinental Redefines Travel for Crowne Plaza

Olivia Pearce

March 21, 2017March 21, 2017

InterContinental introduces We're All Business, Mostly global brand platform as part of the group's Crowne Plaza Accelerate programme. InterContinental has launched its largest Crowne Plaza consumer...

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Advertising Featured News Videos

Holiday Inn Takes Journey to Extraordinary Further

Joshua Hughes

May 3, 2016May 3, 2016

Currently in its third year, the push celebrates the adventures of the many guests who walk through the doors of Holiday Inn daily. Holiday Inn,...

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Branding Campaigns Featured News Videos

InterContinental Books Riggle for Holiday Inn Express

Deborah Joy Peter

March 30, 2016March 30, 2016

In his newly secured Creative Director role, the funnyman is set to showcase the simple pleasures made possible via the brand’s hotels InterContinental Hotels Group has renewed...