insights Archives | World Branding Forum

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Nielsen Collaborate with TikTok

May 25, 2022May 25, 2022

Nielsen, a global leader in audience measurement, data, and analytics, has been selected to participate in TikTok’s Media Mix Modelling Programme. TikTok’s programme brings together...

Read Time:1 Minute, 24 Second

Industry News

Kantar Fills Top Global Research Position in London

Joshua Hughes

February 24, 2017February 24, 2017

Data and consultancy company, Kantar, has named Julie Kollman to the lead role of Chief Research Officer. She will be based in London. Kantar has appointed...

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Featured Industry News Technology Videos

Nielsen & Alibaba CEOs Discuss Using Digital And Big Data Strategies To Excel In Global Markets

Thomas Ng

June 26, 2015June 30, 2015

VIDEO This week at Nielsen's annual Consumer 360 Conference, Nielsen CEO Mitch Barns and Daniel Zhang, CEO of China-based e-commerce giant Alibaba, sat down for...

Read Time:4 Minute, 27 Second

Branding Marketing News Technology

The Race is On! Yahoo and Bing Fight to Gain Search Share from Google

Thomas Ng

January 22, 2015July 4, 2023

Merkle | RKG Releases Q4 Digital Marketing Report with Over 50 Analyses of Recent Trends Merkle | RKG today released its Q4 Digital Marketing Report...