Innovation Archives | World Branding Forum

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Cross has collaborated with automotive giant, Scuderia Ferrari, to create an exclusive collection of fine-writing giftsets and instruments. Scuderia Ferrari and Cross have partnered to...

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Design Featured News

DHL Express Debuts Casetify Collection

Thomas Ng

December 6, 2018December 6, 2018

DHL Express and Casetify have teamed up to roll out a limited-edition capsule collection to introduce to customers worldwide. DHL Express and tech accessories group,...

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Airinum and Alan Walker Debut Urban Air Mask

Thomas Ng

December 3, 2018December 3, 2018

Drawing attention to climate change and the impact of poor air quality, Airinum and Alan Walker have partnered to create the Urban Air Mask. Swedish...

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Branding Featured Public Relations

Adidas Unveils 2018 US Open Barricade Code Collection

Anisha Kapoor

September 4, 2018

The Adidas collection features premium materials, innovation and proven craftsmanship for players Adidas unveils the outfits set to be worn on the courts of Flushing...

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Design Featured News

BOSS Unveils Innovative Shoes Made of Pineapple Leaves

Nathaniel Mark

June 7, 2018

Pineapple leaf fibre Piñatex used by BOSS Menswear and harvested as a byproduct of existing agriculture provides farming communities with additional income HUGO BOSS unveiled a new...

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Design Featured News Technology

Mazda SKYACTIV-X Engine Awarded at the Edison Awards

Thomas Ng

April 13, 2018

The SKYACTIV-X Engine by Mazda Awarded for Engine Enhancements Breakthroughs Mazda Motor Corporation has been awarded Gold at the Edison Awards for its breakthrough SKYACTIV-X...

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Google Launches Android Oreo Operating System

Thomas Ng

August 21, 2017August 24, 2017

Google has named its new operating system after a favourite cookie. The Android Oreo tie-up has also welcomed a collaborative superhero. Google has named the...

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Design Featured News

Cole Haan and Jeff Staple Elevate ZERØGRAND Stitchlite

Thomas Ng

August 10, 2017August 10, 2017

Cole Haan and street culture icon, Jeff Staple, have collaborated to launch the new 2.ZERØGRAND Stitchlite x Staple Design sneaker. Global lifestyle retailer, Cole Haan,...

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Advertising Featured News

Global Creative Leaders Join Forces for Cannes Lions

Joshua Hughes

June 9, 2017June 9, 2017

The Cannes Lions has revealed its 2017 programme and the global creative leaders who will have a presence at the festival this month. The 64th...

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Industry News Technology

Great Britain House to Display Best of UK Creativity

Thomas Ng

March 3, 2017March 3, 2017

In concert with Great Britain House, the largest international contingent at SXSW will show what the future holds for tech and innovation. The Great Britain...

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Advertising Featured News Videos

Dentsu Runs Sonic Sweetener to Tackle Sugar Woes

Joshua Hughes

February 27, 2017February 27, 2017

Dentsu Beijing has created Sonic Sweetener in collaboration with the University of Oxford to address China’s over-consumption of sugar. To help people reduce their sugar...

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Apple Park Opens in April to Realise Founder’s Dream

Thomas Ng

February 24, 2017February 24, 2017

A tribute to Steve Job’s vision for innovation, Apple Park debuts in April as a 175-acre campus powered by 100 percent renewable energy. Apple has...