Industry Archives | World Branding Forum

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The platform is a talent development initiative enabling the network’s companies across the region access to relevant training programmes The global communications services group has...

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Advertising News Technology

MediaMath and Adform Form Programmatic Partnership

Deborah Joy Peter

January 21, 2016January 23, 2016

The two brands will leverage each other’s platforms to capitalise on mutually beneficial opportunities beginning with programmatic Digital marketing solutions provider, MediaMath and Adform, an...

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Advertising Featured Industry News

O&M Names Seifert Global CEO and Chairman

Joshua Hughes

January 20, 2016January 21, 2016

In addition to his succession of Miles Young, he retains his leadership of Ogilvy & Mather North America as Chairman and CEO Ogilvy & Mather...

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Branding Featured Industry News

London Study Shows Where Handsome Men Are Rejected

Joshua Hughes

January 15, 2016January 16, 2016

A study by University College London’s Assistant Professor Lee and her co-authors arrive at the aforementioned hypothesis and more According to research done by UCL...

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Advertising Featured News

BBDO Acquires Wednesday with Co-founders to Lead

Deborah Joy Peter

January 7, 2016January 7, 2016

With over 100 people across offices in London and New York, the brand operates on a culture of passion for industry and clients BBDO Worldwide, a division...

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Advertising Industry News

Lightspeed Appoints Filz New Head for Asia Pacific

Deborah Joy Peter

December 30, 2015December 30, 2015

The switch in roles supports the brand’s aim to strengthen its network and business to meet the evolving need of clients and the industry Lightspeed...

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Advertising Industry News

GroupM Secures Acquisition of The Exchange Lab

Joshua Hughes

December 24, 2015December 24, 2015

The decision to acquire the programmatic marketing solutions company supports the group’s objective to build on its existing client offerings Global media investment management network,...

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Advertising Industry News

Havas Health Appoints Grey’s Gill for H4B London

Joshua Hughes

December 21, 2015December 21, 2015

He will be responsible for spearheading strategic creative work for the network’s clients and the coordination of the agency’s in-house teams Havas Health has named Grey...

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Industry Marketing News Technology

Wunderman Names Jackson to Global Position

Thomas Ng

December 18, 2015December 18, 2015

She will lead the agency's talent group and focus on recruiting, developing, and retaining the best creative, data, and strategic talent Wunderman has appointed Judy...

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Advertising Industry News Technology

Millward Brown and ComScore Forge Global Partnership

Deborah Joy Peter

December 17, 2015December 17, 2015

The combined offer will help brands boost digital ROI by connecting validated audiences with impact on brand and consumer behaviour Millward Brown and comScore have...

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Advertising Featured Industry News

Ogilvy & Mather Names the Late Tim Broadbent’s Successor

Anisha Kapoor

December 17, 2015December 17, 2015

Anthony Wong assumes the role of Worldwide Effectiveness Director while retaining his position as Global Client Leader for TeamHW Ogilvy & Mather has promoted Anthony...

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Advertising Featured News

Ogilvy & Mather Adds Two to Worldwide Board

Anisha Kapoor

December 15, 2015December 16, 2015

Based in London, Sophie Hoffstetter and Mike Welsford both recently led the agency to win additional assignments for Unilever and Nestlé respectively Global advertising network, Ogilvy...