IBM Archives | World Branding Forum

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Consumers remember brands for their memorable brand logos and catchy jingles or songs, but another way is with a distinctive, custom typeface. What is the...

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Advertising Industry Marketing

MKTG appoints Victoria Azarian Chief Creative Officer

Anisha Kapoor

February 11, 2020

MKTG hires top creative after she spent 15 award-winning years as Executive Partner/Executive Creative Director at Ogilvy MKTG, Dentsu Aegis Network's leading global lifestyle marketing...

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Branding Industry

Havas Creative North America’s TRIPTK launches TRIPTK Design

Anisha Kapoor

November 12, 2019September 26, 2023

Strategic insight consultancy strengthens branding and digital design expertise with a series of hires from award-winning design collective Sunday Morning Brand consultancy TRIPTK, part of...

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Advertising Industry

IBM and Adweek Create Institute for Brand Marketing

Anisha Kapoor

June 17, 2019

IBM and Adweek offer e-learning courses and live events to help educate marketers undergoing transformation IBM and Adweek today announced the creation of the Institute...

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Industry Marketing

Publicis.Sapient Appoints Teresa Barreira as Chief Marketing Officer

Anisha Kapoor

March 22, 2018May 8, 2018

Appointment Marks Next Step in Publicis.Sapient's Focus on Delivering Transformation Initiatives Through Unique Combination of Technology, Data Sciences, Creativity and Deep Industry Expertise Publicis.Sapient, the...

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EV Group and IBM Sign Laser Debonding Tech Agreement

Thomas Ng

March 14, 2018

Technology from IBM helps EV Group Implement Designs that Address Industry's Critical Requirements for Temporary Bonding and Debonding EV Group (EVG), a supplier of wafer...

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Industry Public Relations

Dentsu PR to Publish Eighth Edition of Award-Winning “Communicating”

Anisha Kapoor

February 22, 2018

Latest Edition Guidebook from Dentsu PR to Offer In-Depth Exploration of Japan's Complex Communications Ecosystem Dentsu Public Relations, the PR arm of Dentsu Group, disclosed today...

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Panasonic and IBM Co-Develop Cognitive Concierge Solutions

Olivia Pearce

January 6, 2017January 6, 2017

The companies integrate IBM’s Watson and Cloud into a digital mirror designed for hotels and other hospitality industry customers Panasonic and IBM introduce the product...

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Branding News Technology

IBM And The New York Times’ T Brand Studio Unveil New AR Experience

Olivia Pearce

January 5, 2017January 24, 2017

IBM and The New York Times launch "Outthink Hidden," an augmented reality experience that brings unsung heroes of innovation to life. Inspired by the 20th...

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IBM Reimagines Education with Pearson Partnership

Thomas Ng

October 27, 2016October 27, 2016

Equipping instructors with key insights, the IBM alliance helps one better manage courses and flags students needing extra assistance. IBM and Pearson have entered into a...

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Advertising Featured Industry News

Hilton and IBM Power First Robot Concierge

Joshua Hughes

March 9, 2016March 9, 2016

A cognitive technology platform, Connie represents a new era in computing where systems understand the world like humans do Hilton Worldwide and IBM are collaborating to...