Hot Wheels Archives | World Branding Forum

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Mario Kart and Hot Wheels bring special combination to fan base complete with fun characters, authentic details and interesting racing challenges Today Hot Wheels and...

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Branding Featured News

Hot Wheels Celebrates Its 50th Anniversary Since Its First Die Cast

Olivia Pearce

May 18, 2018

Anniversary marked by Hot Wheels with yearlong lineup of live experiences, new digital content, products, partnerships and commemorative items Today, Hot Wheels, a global toy-selling...

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Campaigns Featured News

Hot Wheels Unveils “Challenge Accepted” Brand Campaign

Joshua Hughes

September 11, 2017

New Marketing Efforts Embrace Growth Mindset to Communicate Fundamental Benefits of Hot Wheels Play Directly to Parents Mattel, a global learning, development and play company,...