Hershey's Archives | World Branding Forum

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Lowe Lintas Mumbai shares the resilience of children across India who have patiently waited for Covid-19 lockdowns to end with some help of Hershey's Hershey’s...

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Campaigns Design Featured News

Hershey’s brand to celebrate SHE with change to its iconic chocolate bar

Olivia Pearce

March 8, 2021

To honour all the women and girls out there, Hershey's developed a small batch of 'Celebrate HerSHEy's' bars, highlighting the 'SHE' at the centre of...

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Advertising Featured News

Chips Ahoy! cookies teams up with Hershey’s and Reese’s

Joshua Hughes

March 12, 2020

Chips Ahoy! cookies innovate two new cookies with Hershey's milk chocolate and mini Reese's Pieces candy When Chips Ahoy! cookies, Reese's and Hershey's come together, nothing...

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Advertising Featured News Videos

Hershey’s Adds Simone Biles to Hello from Home

Joshua Hughes

June 28, 2016June 28, 2016

The campaign’s uniqueness is unveiled when the Team USA athletes’ open their Hershey’s Milk Chocolate Bars to find hellos from home. Hershey’s has launched its first...

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Featured Marketing News

Brookside Jazzes Up with Hershey’s Fruit and Nut Yogurt Bar

Anisha Kapoor

May 20, 2016May 20, 2016

For the launch, Hershey’s fans can join the #ShareYourBROOKSIDE conversation for a chance to be featured on the Brookside website. Amplifying focus towards its snacking...

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Branding Featured News Social Media Videos

Hershey’s Kisses Parachutes to Cloud Nine with SoulPancakes

Thomas Ng

September 29, 2015September 29, 2015

The chocolate-maker’s tie-up with the new media and production outfit features a branding exercise using kindness to deliver the message behind each marque In an effort...

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Industry News

Peter Horst is Hershey’s New Chief Marketing Officer

Anisha Kapoor

July 17, 2015July 17, 2015

The Hershey Company said that marketing veteran Peter Horst will join the company as Senior Vice President, Chief Marketing Officer, effective July 27. Horst joins...