To meet the demand for multi-textural experiences, Hershey’s has re-imagined its classic chocolate bar with cookie bits and fun fillings. The Hershey Company has rolled...
Riding on co-creation, Hershey tapped into the consumer insights of the said audience segment for the candy bar’s makeover and relaunch Based on millennial-shaped ideas,...
The Hershey Company has been recognised for its best-in-class corporate brand equity in Tenet’s CoreBrand Index of the Top 100 Brands in the United States....