haircare Archives | World Branding Forum

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Procter & Gamble haircare brand, Aussie, has officially named Laura Polko its ambassador to deliver tips and how-to videos on its products. Aussie, a Procter...

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Featured Marketing News

Kérastase Jazzes Up with Brand Relaunch and Push

Deborah Joy Peter

September 21, 2016September 21, 2016

The Kérastase campaign shines the spotlight on three new female ambassadors and exquisite photography by Peter Lindbergh. Luxury haircare provider, Kérastase, has rolled out a...

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Branding Featured News

Revlon Rolls Volume into One-Step Dryer Series

Deborah Joy Peter

August 16, 2016August 16, 2016

The Revlon Salon One-Step Hair Dryer and Volumizer offers a styling tool that places creativity and control in the consumer’s hands. Revlon has launched its...

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Featured Marketing News Videos

Dove Men+Care Hair Debuts Real Life Tested for Men

Anisha Kapoor

July 13, 2016July 13, 2016

The Real Life Tested push promotes Dove's 2-in-1 shampoo and conditioner range engineered to deliver on a more resilient outcome. Understanding that even modern man faces challenges...

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Advertising Featured News Videos

Unilever Japan Has CLEAR Plan for Headgear Warriors

Joshua Hughes

July 5, 2016July 5, 2016

Unilever Japan has rolled out a campaign for CLEAR targeting men battling harsh scalp conditions brought on by extensive headgear use. Unilever Japan K.K. has...

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Branding Featured News

Johnson & Johnson Secures Vogue International Takeover

Olivia Pearce

June 2, 2016June 2, 2016

The Johnson & Johnson cash deal in place is valued at $3.3 billion and includes the OGX, FX, Proganix, and Maui Moisture hair care lines. Via...

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Advertising Featured News

Pantene Names Goulding Ambassador for #StrongIsBeautiful

Olivia Pearce

March 21, 2016March 21, 2016

The partnership will see the artiste launch the haircare giant’s new Pro-V advertising campaign, Strong is Beautiful, promoting endurance Pantene, via Procter & Gamble UK and...

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Branding Campaigns Featured News Videos

TRESemmé Names Teigen Ambassador for New Release

Olivia Pearce

February 12, 2016February 12, 2016

Her debut will be marked by a series of videos focused on ‘touchable volume’ which will launch across the brand's YouTube channel Styling giant, TRESemmé,...

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Advertising Featured News Videos

Pantene Debuts Dad-Dos with Strong is Beautiful

Joshua Hughes

February 4, 2016February 4, 2016

The push in rooted in research indicating that quality time spent with fathers helps raise daughters who are more self-reliant and confident Pantene is leveraging...

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Advertising Featured News

Kérastase Dolls Up with Rubik for L’Incroyable Blowdry

Olivia Pearce

December 15, 2015December 16, 2015

Her role involves a transformational photo series of 10 images depicting new hairstyles to highlight the new product by the marque Kérastase has named globally-acclaimed supermodel,...