Guinness Archives | World Branding Forum

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Guinness Cameroun drives to do more and build support for its national women's team Across its African markets, Guinness has a special partnership with football....

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Campaigns Featured News

Guinness is raising #AToastTo frontline heroes the St. Patrick’s Day

Olivia Pearce

March 5, 2021

Guinness is raising #AToastTo our heroes on the front lines, pubs and bartenders, and our community of friends near and far For more than 260...

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Advertising Campaigns Featured News

Guinness partners Hall of Famer, Joe Montana in latest its spot

Joshua Hughes

February 5, 2021February 5, 2021

Guinness and football icon Joe Montana raise a toast to hope, optimism, and what it truly means to be great Being the GOAT, or "Greatest...

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Campaigns Featured News

Roe & Co Irish Whiskey partners Guinness for its first US campaign

Joshua Hughes

December 9, 2020

Best enjoyed side by side, Roe & Co and Guinness raise a glass to good neighbours everywhere It's no secret that good neighbours make for...

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Campaigns Featured News

Diageo launches “Raising the Bar” programme to support pubs and bars

Olivia Pearce

June 24, 2020

Diageo calls on governments to provide long-term recovery packages for the hospitality sector Diageo, the maker of Guinness, has announced a new global programme to...

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Featured Marketing News

Guinness Ages Stout in Bulleit Bourbon Barrels

Deborah Joy Peter

November 12, 2018November 12, 2018

The new Guinness experimental beer is the first in a line of barrel-aged beers to come out of the brand’s Open Gate Brewery in Baltimore....

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Branding Featured News

Guinness Debuts New Brewery in Maryland

Olivia Pearce

August 3, 2018

Open Gate Brewery & Barrel House will be home for Guinness Blonde as well as new innovative beers This week, Guinness—part of the Diageo family of...

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Advertising Featured News

Nick and Ric Offerman Celebrate Father’s Day with Lagavulin

Joshua Hughes

June 12, 2018

My Tales of Whisky content series by Lagavulin releases new video in honour of Father's Day The apple doesn't fall far from the tree in...

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Campaigns Industry

WARC Awards 2018 Announces Effective Use of Brand Purpose Winners

Anisha Kapoor

May 30, 2018

AMV BBDO wins Grand Prix WARC Award for Libresse/Bodyform campaign #bloodnormal A campaign by AMV BBDO for Libresse/Bodyform has won the Grand Prix in the...

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Featured Marketing News

Guinness and Airbnb Launch Global St. Patrick’s Day Contest

Joshua Hughes

March 14, 2017March 14, 2017

A lucky winner will be handed the keys to spend a 'Night at the Guinness Storehouse' available exclusively on Airbnb Ahead of St. Patrick's Day,...

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Featured Marketing News

Diageo Rebrands U.S. Beer Business with Name Change

Anisha Kapoor

August 10, 2016August 10, 2016

The group’s new name will convey the brewing credentials of Diageo label and its commitment to the broad category of premium beer. Diageo is changing...