GUESS Archives | World Branding Forum

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GUESS introduces Seductive Noir, an intriguing new fragrance for women and men which is a flanker to the number 1 selling fragrance globally for the...

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Campaigns Featured News

Guess Introduces Eco with Environment in Mind

Joshua Hughes

March 26, 2019March 26, 2019

Guess has launched a 12-piece spring fashion collection for men and women, which was made using environmentally-conscious processes. In conjunction with spring, Guess has rolled...

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Branding Featured News

Guess Inspires Spring Fashion with Campaign

Olivia Pearce

February 5, 2019February 5, 2019

Guess has unlocked its spring collection with the addition of four new models to its lineup and launch of key fashion pieces and accessories. Guess...

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Campaigns Featured News

Guess and J Balvin Launch Vibras Collection

Joshua Hughes

January 14, 2019April 21, 2019

Guess and spring brand ambassador, J Balvin, have joined forces over the marque’s debut of a fashion collection for men and women.

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Advertising Featured News

Guess Stars J Balvin in Spring 2019 Campaign

Joshua Hughes

November 15, 2018November 15, 2018

Guess has named Latin artiste, J Balvin, ambassador of its spring push which spans print, social media, in-store, digital, and OOH advertising. Guess has named...

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Featured Marketing News

Guess Adds Los Angeles Vibe to Festivities

Anisha Kapoor

October 24, 2018October 24, 2018

Guess has launched its holiday push with an eclectic collection. Shot in LA, the creative features women’s wear, jewellery, watches, and more. Guess has rolled...

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Campaigns Featured News

Marciano Decks the Hols with Festive Designs

Olivia Pearce

October 23, 2018October 23, 2018

Marciano has created a holiday campaign that features a photography series curated for lifestyle and fashion magazines and its retail stores. Marciano, a key portfolio...

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Featured Marketing News

Guess Grows Mexico Footprint with Fiftieth Store

Anisha Kapoor

October 4, 2018October 4, 2018

To support its expansion plans for Latin America, Guess has opened its latest store in Mexico, which is located at the all-new Paseo Queretaro. Guess has...

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Campaigns Featured News

Guess Introduces Its Autumn 2018 Advertising Campaign

Olivia Pearce

July 30, 2018

New models introduced in the Guess Autumn 2018 campaign featuring trendy fashion statements This autumn, Guess is introducing models Amanda Cerny, Gwen Van Meir, Erin...

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Featured Marketing News

Guess Partners with Alipay to Simplify Payment Experience for Chinese Travellers

Nathaniel Mark

July 26, 2018

Partnership brings familiar, mobile in-store payment experience to more than 50 Guess Stores across the US Guess, a global lifestyle brand and retailer, launched a partnership...

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Alibaba and Guess Collaborate to Bring Artificial Intelligence to Fashion

Thomas Ng

July 9, 2018

Shop concept that offers glimpse of the future for fashion retailers and shoppers successfully launched by Guess and Alibaba GUESS? has reached another major milestone in...

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Campaigns Featured News

Jennifer Lopez Star of GUESS Jeans Spring 2018 Ad Campaign

Olivia Pearce

November 28, 2017November 29, 2017

The GUESS campaign draws inspiration from Lopez’s life as a performer in Vegas and actress in Hollywood This Spring 2018, GUESS will introduce actress, singer,...