GroupM Archives | World Branding Forum

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WPP's GroupM acquires Sandtable, the data science company specialises in behavioural analytics and advanced simulations Sandtable is pioneering the use of simulations to understand human...

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Advertising Industry

WPP hires Adrianne Smith as first Global Director of Inclusion and Diversity

Anisha Kapoor

January 6, 2020

WPP gets Adrianne Smith to create inclusive and diverse environment for all employees WPP has hired Adrianne Smith as Global Director of Inclusion and Diversity,...

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Advertising Industry Marketing

WPP and InMobi Group partner to co-build unique benefits

Nathaniel Mark

September 11, 2019

WPP – InMobi Group partnership to help marketers enhance brand experiences for consumers WPP and InMobi Group have entered into a long-term strategic partnership to...

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Advertising Industry

WPP Expands Co-Location Strategy with Enlarged Toronto Campus

Anisha Kapoor

July 31, 2018

New WPP facility will supplant an existing smaller campus in Toronto WPP, a communications services company, will consolidate its portfolio of operating companies in Toronto...

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Industry Marketing

WPP and KOÇ Form New Partnership to Launch Digital Media Agency Ingage

Anisha Kapoor

July 5, 2018

Zer’s 50-strong digital marketing team will continue to serve their clients under the brand Ingage WPP’s GroupM, and Zer, a Koç Group company, have formed...

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Advertising Industry

Irwin Gotlieb Transitions to Senior Advisor to WPP from Chairman Role

Anisha Kapoor

April 6, 2018May 8, 2018

Gotlieb Steps Down as GroupM Global Chairman and Takes On Strategic Advisor Role for WPP GroupM, the media investment group of WPP, today announced that...

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Advertising Industry Marketing

GroupM to Acquire Majority Stake in The Glitch in India

Anisha Kapoor

February 12, 2018June 13, 2023

WPP, a communications services group, announced that its wholly-owned global media investment group, GroupM, has agreed to acquire a majority stake in The Glitch, a...

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Industry Marketing

Adobe Appoints Wavemaker to Lead Media Efforts in the US

Anisha Kapoor

February 9, 2018

Wavemaker Appointment Brings Together On-and-Offline Media Communications Planning and Buying Across 3 Adobe Core Product Clouds Wavemaker, GroupM’s media, content and technology agency, has been...

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Advertising Branding Industry Marketing

Essence Opens Offices in Bengaluru, Jakarta, Melbourne and Mumbai

Anisha Kapoor

February 1, 2018February 1, 2018

Essence, a global data and measurement-driven agency and part of GroupM, announced it has opened four new offices in Mumbai, Bengaluru, Jakarta and Melbourne, bringing...

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Industry Marketing

Oleg Korenfeld Appointed as Global Chief Platforms Officer at Wavemaker

Anisha Kapoor

January 15, 2018

Korenfeld to Develop and Deploy Wavemaker Platforms Suite Globally Wavemaker, a media, content and technology agency, has appointed Oleg Korenfeld as Global Chief Platforms Officer....

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Advertising Industry

Natalia Kiryanova Named CEO of Russian MEC-Maxus Wavemaker Agency

Anisha Kapoor

January 2, 2018

Natalia Kiryanova to take on CEO role of MEC and Maxus Wavemaker in Russia effective January 2018 Tim Castree, Global CEO of MEC and Wavemaker announced...

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Featured Marketing News

Essence Welcomes Maxus Team Aboard in Korea

Deborah Joy Peter

September 5, 2017September 5, 2017

The team members and clients of Maxus are joining Essence in Korea. The move is in tandem with GroupM’s global re-organisation strategy. Maxus is set...