Grey Group Archives | World Branding Forum

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The brand debuts its 30-second spot that showcases the hilarious consequences that can ensue when Flavour Stacking Pringles crisps As the biggest snacking day of...

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Advertising Featured News

Pringles returns to the ‘Big Game’ in 2021 with new flavour stacking spot

Joshua Hughes

December 16, 2020

Pringles 2021 Big Game spot will be rolled out across all brand communications including on-pack, digital and in-store promotions in early 2021 After three successful...

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Industry News

Keith Cartwright launches a new WPP-backed agency

Anisha Kapoor

June 4, 2020June 13, 2023

Keith Cartwright launches Cartwright Agency who has begun working with P&G, Facebook and LVMH Creative entrepreneur and agency veteran, Keith Cartwright, a co-founder of Saturday...

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Campaigns Featured News

P&G teams up with TikTok It Girl for the Distance Dance campaign

Eliza Jane

April 8, 2020

The P&G campaign is set to help organisations who are serving the populations affected by the coronavirus pandemic Procter & Gamble (P&G), an American multinational...

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Advertising Featured News

Pringles successfully traps ‘Rick and Morty’ in 2020 Big Game Ad

Joshua Hughes

January 29, 2020

Pringles 30-second spot features first-ever animated Pringles flavour stack Through a partnership with Adult Swim's animated pop culture phenomenon, Rick and Morty, this year's Pringles...

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Industry Marketing

Grey Group appoints Nirvik Singh as Chief Operating Officer

Anisha Kapoor

September 10, 2019

Grey Group promotes 30-year veteran Nirvik Singh to lead development of its borderless integrated marketing model Michael Houston, Worldwide CEO of Grey Group, announced the...

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Advertising Industry

Grey Group Launches Grey Midwest

Anisha Kapoor

April 12, 2018

New Future-Facing Marketing Hub by Grey Opens in Cincinnati Michael Houston, Worldwide CEO of Grey Group, announced the launch of a new future-facing, full-service, end-to-end...

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Advertising Industry Marketing

Adam O’Conor Joins Grey as Chairman and CEO of Greater China Agency

Anisha Kapoor

March 21, 2018May 8, 2018

Ogilvy Veteran One of Asia-Pacific's Most Accomplished Leaders, Joins Key Grey Leadership Posts Michael Houston, Worldwide CEO of Grey Group, announced that Adam O'Conor, one...

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Campaigns Featured News

New AARP Campaign Fights Ageism and Celebrates Aging

Olivia Pearce

March 20, 2018May 8, 2018

Campaign by AARP Empowers People to Choose How They Live as They Age AARP, a nonprofit, nonpartisan organisation, has unveiled a new multiplatform brand campaign...

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Grey Group Names Michael Houston Worldwide CEO

Anisha Kapoor

August 2, 2017August 2, 2017

Grey Group has named its next Worldwide CEO with the promotion of Michael Houston, who has served with the company for a decade. Grey Group...

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News Public Relations

Grey Group Expands Footprint with Tank Takeover

Anisha Kapoor

December 19, 2016December 19, 2016

Grey Group has moved to acquire Canadian full-service healthcare and consumer agency, Tank, with Marc Lanouette seated at the helm. Grey Group has acquired Tank,...

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Grey Group Unveils Maruri Takeover in Ecuador

Deborah Joy Peter

August 9, 2016August 9, 2016

The full-service agency has had a partnership with global marketing communications network, Grey Group, since the early 1990s. Grey Group has acquired a majority stake...