Footwear Archives | World Branding Forum

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Foot Locker has gone digital with a brand new campaign, which sees James Harden from the NBA spotlight the latest gear from adidas. Foot Locker has...

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Branding Featured News Videos

UGG Captures California in Second Collective Campaign

Olivia Pearce

August 21, 2017August 23, 2017

UGG ushers in new marketing campaign with a cast starring renowned actor, Kyle MacLachlan, rock music legend, Kim Gordon, and others. The second UGG Collective...

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Featured Marketing News

Via Spiga Flaunts Fall Line and Brand Relaunch

Deborah Joy Peter

August 16, 2017August 18, 2017

Via Spiga has released a fall collection which reflects the new textures and styles inspired by its recent relaunch led by CD, Carla De Freitas....

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Branding Featured News

Pony Gets Back on the Horse with Relaunch Campaign

Olivia Pearce

August 14, 2017August 15, 2017

Iconix has created a push featuring music and television icon, Joey Bada$$, to relaunch original sneaker, Pony, a brand born in New York. Iconix is...

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Design Featured News

Cole Haan and Jeff Staple Elevate ZERØGRAND Stitchlite

Thomas Ng

August 10, 2017August 10, 2017

Cole Haan and street culture icon, Jeff Staple, have collaborated to launch the new 2.ZERØGRAND Stitchlite x Staple Design sneaker. Global lifestyle retailer, Cole Haan,...

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Branding Featured News

Skechers Names Camila Cabello Face of Global Push

Deborah Joy Peter

August 9, 2017August 9, 2017

Skechers has appointed singer-songwriter, Camila Cabello, to front a global campaign promoting the brand’s women’s footwear collection. Skechers is partnering with recording artiste, Camila Cabello,...

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Advertising Featured News Videos

Footaction Raps into the Season with Summer Hustle

Joshua Hughes

August 2, 2017August 3, 2017

Footaction has debuted a new push which features three American hip-hop heavyweights who have rallied to promote the brand's latest styles. Sportswear label, Footaction, has...

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Featured Marketing News

Aldo Shares the Love with Global Influencer Push

Anisha Kapoor

July 24, 2017July 24, 2017

Aldo has created a unique influencer campaign, which rallies its global #AldoCrew community through an engaging ‘love’ concept. Aldo has unveiled its new creative direction with...

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Branding Campaigns Featured News

Extraordinary Comes to Life Effort by Cole Haan Debuts

Olivia Pearce

July 13, 2017July 13, 2017

Cole Haan unveils GrandEvølution, GrandMøtion, and StudiøGrand collections via a campaign collaboration with New York City Ballet. Cole Haan has engaged artistes from New York...

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Advertising Featured News

Stuart Weitzman Unlocks New Season with Gigi Hadid

Deborah Joy Peter

July 13, 2017July 13, 2017

Stuart Weitzman transforms look for the brand new season with fresh releases and a push created for the US, Canada, Europe, and Asia. Stuart Weitzman...

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Featured Marketing News

Skechers Unwraps Perfect Fit for Girls with Shopkins

Anisha Kapoor

July 11, 2017July 17, 2017

Skechers has introduced a back-to-school line for girls, which features a design collaboration with Shopkins and Moose Toys licensing deal. Skechers has launched a back-to-school footwear...

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Branding Featured News

Asics Canada Offers Penny Oleksiak Sponsorship Deal

Olivia Pearce

July 6, 2017August 14, 2017

In a new alliance with Asics Canada, Penny Oleksiak will represent the footwear and apparel brand in its performance and lifestyle silhouettes. Performance and lifestyle...