Football Archives | World Branding Forum

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Paris Saint-Germain and Renault signed an official partnership, linking the two organisations for the next three seasons Together, Paris Saint-Germain and Renault will develop large-scale,...

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Featured Marketing News

International Stars to Brighten Up 2018 FIFA World Cup Ceremony

Nathaniel Mark

June 11, 2018June 13, 2023

Robbie Williams, Ronaldo, and Russian opera singer Aida Garifullina to create spectacular opening ceremony at the 2018 FIFA World Cup Russia On 14 June, just a...

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Featured Marketing News

Nexen Tire Completes 2018 Purple Summit for Worldwide Business Partners

Nathaniel Mark

April 25, 2018May 8, 2018

Stronger Ties Built with Worldwide Partners by Successfully Presenting Its Third PURPLE SUMMIT, Nexen Tire's Annual Integrated Marketing Campaign Nexen Tire, a leading global tyre...

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Campaigns Featured News

Nike Releases “The Ball Makes Us More” Film Campaign

Olivia Pearce

March 15, 2018

Film Campaign Coincides with 20 Year Partnership between Nike and FC Barcelona Nike recently released its campaign film, The Ball Makes Us More, celebrating the special...

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Campaigns Featured News

Pepsi Loves and Lives Football with Global 2018 Campaign

Olivia Pearce

March 6, 2018

New Global TV Commercial by Pepsi Brings Football and Its Star Players to the Streets Throughout history, Pepsi has brought joy to each generation, connecting...

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Design Featured News

Bud Light Shakes Up the Shelves with NFL Packaging

Thomas Ng

August 18, 2017August 23, 2017

Bud Light has introduced NFL-themed cans and aluminium bottles and launches a television campaign that airs the first spot on 7 September. Staying true to...

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Featured Marketing News Videos

EA Names Cristiano Ronaldo FIFA 18 Global Ambassador

Joshua Hughes

June 6, 2017June 6, 2017

The reigning FIFA Men’s Best Player is appointed global ambassador for the first time in the history of the EA SPORTS FIFA franchise. Electronic Arts has...

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Branding Campaigns Featured News Videos

Betfair Launches Back the Whistleblowers with Arsenal

Olivia Pearce

March 2, 2017March 2, 2017

Betfair has released its latest campaign, Back the Whistleblowers, which features an exclusive partnership with Arsenal Football Club. Online bookmaker, Betfair, has launched its new...

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Branding Campaigns Featured News Videos

Pepsi Sparks Global Passion Moments with Football Push

Olivia Pearce

February 8, 2017February 8, 2017

To support its UEFA Champions League partnership, Pepsi has launched a global football campaign set to run in nearly 75 countries. Currently in the second...

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Panasonic Flaunts Neymar Jr’s Skills in New Movie

Thomas Ng

December 29, 2016December 29, 2016

Panasonic has released Neymar Jr. and World’s Crazy Skills, a movie featuring the best of the soon ending Neymar Jr. Crazy Skills project. Panasonic has...

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Goodyear Signs On with Pro Football Hall of Fame

Thomas Ng

October 31, 2016October 31, 2016

Goodyear will share Blimpworthy stories through Hall of Famers, with a focus on the moments in time which transformed their careers. Tyre giant, Goodyear has...

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Featured Marketing News

AC Milan Ups Game with Diesel Style Partnership

Anisha Kapoor

October 3, 2016October 3, 2016

AC Milan has named Diesel its style partner in a three-year strategic collaboration which will see the Italian designer dress the team off-field. AC Milan...