Fashion Archives | World Branding Forum

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To support its expansion plans for Latin America, Guess has opened its latest store in Mexico, which is located at the all-new Paseo Queretaro. Guess has...

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Branding Featured News Videos

JustFab Boots Up with Jessie James Decker

Olivia Pearce

October 1, 2018October 1, 2018

JustFab had picked Jessie James Decker to drive engagement around its fall collection featuring versatile styles and designs. JustFab has entered into a fall collaboration with...

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Campaigns Featured News

Kate Hudson and New York & Company Announce Multi-Year Partnership

Olivia Pearce

August 23, 2018

Kate Hudson named the brand ambassador for the “Soho Jeans” collection and partners with New York & Company to create her own collection launching in...

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Campaigns Featured News

Old Navy Debuts Plus Collection in 75 Stores in Latest Campaign

Olivia Pearce

August 21, 2018

Old Navy confidence-boosting “Size YES” campaign celebrates inclusive size range for all customers As a continuation of the brand’s commitment to the democracy of style...

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Branding Featured News

Bella Hadid Headlines True Religion’s Latest Campaign

Olivia Pearce

August 20, 2018

Supermodel Bella Hadid becomes new face of True Religion True Religion has tapped Bella Hadid to be the face of the brand. The supermodel embodies...

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Campaigns Featured News

Calvin Klein Releases Ad Campaign Featuring Lupita Nyong’o and Saoirse Ronan

Olivia Pearce

August 13, 2018August 13, 2018

Campaign by Calvin Klein directed by Anne Collier, providing glimpse into Lupita Nyong'o's and Saoirse Ronan's creative inspirations Calvin Klein, a wholly owned subsidiary of PVH...

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Campaigns Featured News

Coach Introduces Second Creative Collaboration with Selena Gomez

Olivia Pearce

August 10, 2018

The Coach campaign was created with longtime collaborators, photographer Steven Meisel, art director Fabien Baron, makeup artist Pat McGrath and hair stylist Guido Palau Coach...

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Campaigns Featured News

Guess Introduces Its Autumn 2018 Advertising Campaign

Olivia Pearce

July 30, 2018

New models introduced in the Guess Autumn 2018 campaign featuring trendy fashion statements This autumn, Guess is introducing models Amanda Cerny, Gwen Van Meir, Erin...

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Branding Featured News

New Nike Live Concept Store Unites Digital and Physical Retail

Olivia Pearce

July 13, 2018

Nike by Melrose is a service hub for NikePlus Members in Los Angeles NIKE opens its newest store concept, Nike Live, on Thursday, 12 July...

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Alibaba and Guess Collaborate to Bring Artificial Intelligence to Fashion

Thomas Ng

July 9, 2018

Shop concept that offers glimpse of the future for fashion retailers and shoppers successfully launched by Guess and Alibaba GUESS? has reached another major milestone in...

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Branding Featured News

adidas Brings Colour to London with New High-Performance Tennis Collection

Olivia Pearce

July 5, 2018

The new collection from adidas will be worn on the court at the US Open series by world-class athletes including Angelique Kerber and Lucas Pouille adidas...

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Campaigns Featured News

Coach Launches Its Autumn 2018 Global Advertising Campaign

Olivia Pearce

July 3, 2018

Selena Gomez returns for her third campaign for Coach Coach has announced the launch of its global advertising campaign for the Autumn 2018 collection with...