Fashion Archives | World Branding Forum

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ShoeDazzle has partnered with actress and music artiste, Erika Girardi, to launch two show-stopping footwear collections in its latest season. Fashion ecommerce heavyweight, ShoeDazzle, has...

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Featured Marketing News Videos

FUBU and Century 21 Launch Capsule Collection

Anisha Kapoor

March 1, 2019March 1, 2019

Fashion retail giants, FUBU and Century 21 are collaborating over an exclusive capsule collection and new push titled Can’t Resist a Classic. Sportswear brand, FUBU,...

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Campaigns Featured News

Neiman Marcus Travels the World for Spring

Deborah Joy Peter

March 1, 2019March 1, 2019

Neiman Marcus has launched The Art of Travel, a campaign around a dedicated collection of travel-themed exclusives and its spring book. Neiman Marcus has debuted...

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Design Featured News

Wrangler Launches ICONS for Urban Wearers

Olivia Pearce

February 26, 2019February 26, 2019

With its ICONS collection for both men and women, Wrangler reissues classic designs to deliver six key denim styles for the urban wearer. Wrangler has...

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Advertising Featured News

H&M Pays Homage to New York with Love Letter

Joshua Hughes

February 25, 2019February 25, 2019

H&M has rolled out a campaign to celebrate its American heritage and the upcoming opening of four new locations in New York City. H&M Loves...

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Campaigns Featured News Videos

Joe Fresh Launches Free Your Fresh Campaign

Deborah Joy Peter

February 25, 2019February 25, 2019

Joe Fresh has rolled out its nationwide spring campaign with creative executions across television and cinema screens throughout Canada. Canadian fashion retailer, Joe Fresh, has...

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Featured Marketing News

Lancôme Adds Zendaya to Elite Talent Lineup

Deborah Joy Peter

February 22, 2019February 22, 2019

Lancôme has introduced Zendaya Coleman as the newest face of the brand. The artiste joins a formidable lineup of female ambassadors. Lancôme has selected American...

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Branding Featured News Videos

Marc O’Polo Exudes Warmth with Anna Ewers

Olivia Pearce

February 21, 2019February 21, 2019

Centred around friendship, the 2019 spring/summer campaign by Marc O’Polo features Anna Ewers, her two sisters, and artiste, Iman Orths. Marc O’Polo has launched its...

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Campaigns Featured News Videos

Björn Borg and Robyn Blend Modern with Retro

Deborah Joy Peter

February 18, 2019February 18, 2019

Björn Borg, the sportswear brand of Swedish origin, has partnered with singer and recording artiste, Robyn, over its exclusive RBN collection. Swedish sportswear brand, Björn...

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Design Featured News

Adidas Originals and Ji Won Choi Revive Classic

Joshua Hughes

February 18, 2019February 19, 2019

Adidas Originals and New York designer, Ji Won Choi, have partnered to create and launch a ready-to-wear capsule collection for women. Adidas Originals has partnered with New...

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Featured Marketing News

Brett Johnson Unveils Men’s Fall Collection

Deborah Joy Peter

February 7, 2019February 7, 2019

Italian-inspired fashion house, Brett Johnson, has launched its Autumn-Winter collection which features an expanded range of menswear. Brett Johnson has rolled out its Autumn-Winter 2019...

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Branding Featured News

Guess Inspires Spring Fashion with Campaign

Olivia Pearce

February 5, 2019February 5, 2019

Guess has unlocked its spring collection with the addition of four new models to its lineup and launch of key fashion pieces and accessories. Guess...