Fashion Archives | World Branding Forum

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The MetalChic and Queen styles by DeWitt are free for users, and available under the ‘Brands’ category of the Perfect365 app. Beauty app, Perfect365, utilised...

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Belstaff Unveils SS17 Menswear Collection

Joshua Hughes

June 13, 2016July 5, 2016

Inspired by Bruce Brown's On Any Sunday starring McQueen, the Belstaff collection captures the carefree attitude of men and women. Belstaff, a fashion enterprise steeped in...

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OPI Polishes Brand with Kerry Washington Collaboration

Deborah Joy Peter

June 6, 2016June 6, 2016

The actress worked with OPI Co-founder to develop and name the 12 shades available in both Nail Lacquer and GelColor formulas. OPI Washington DC is...

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#LizArden Goes Digital with Brand Heritage Campaign

Joshua Hughes

May 20, 2016May 20, 2016

The #LizArden movement provides a personalised, behind-the-scenes social experience showcasing the brand’s rich New York heritage. Elizabeth Arden has unveiled an online push which pays homage...

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Ryan Seacrest Distinction Rio Makes Macy’s Summer

Olivia Pearce

May 20, 2016May 20, 2016

The exclusive Ryan Seacrest assortment inspired by the Rio Games features sportswear and accessories which express a casual vibe. Macy’s is collaborating with television and...

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H&M Poised for Summer Debut with #HMPUERTORICO

Deborah Joy Peter

May 10, 2016May 10, 2016

The #HMPUERTORICO milestone by H&M marks the expansion of the brand’s reach into the aforementioned Caribbean-based market. H&M has unveiled the debut date for its...

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American Icons Drops New Beat for Macy’s Campaign

Joshua Hughes

May 4, 2016May 4, 2016

The new American Icons installation will feature designers, talent, a digital festival on YouTube, experiential in-store events, and more. Macy’s has launched its American Icons...

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Billabong Activates Immersive Side with Mood Media

Deborah Joy Peter

April 25, 2016April 25, 2016

With its new musical and scent-based solution, Billabong invites guests to re-discover its stylish clothing range and sports equipment. Surf clothes and equipment juggernaut, Billabong,...

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Kohl’s Partners with Reed Krakoff for Premium Debut

Deborah Joy Peter

April 22, 2016April 22, 2016

Marrying fashion with function, the REED launch marks Kohl's first limited-edition line featuring handbags alongside spring apparel. Kohl’s strategic partnership with premium designer, Reed Krakoff, has...

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Giorgio Armani Unveils 5 Real Women, 5 Real Stories

Deborah Joy Peter

April 6, 2016June 16, 2016

Giorgio Armani has assembled a line-up of 5 Real Women, who were carefully selected to embody passion and inspire others. Following the success of The Courage...

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Michael Kors Straps on Wearable in Timely Fashion

Olivia Pearce

March 18, 2016March 18, 2016

Made to run with the iPhone and Androids, Access was developed in partnership with Google to leverage its smartwatch platform Penetrating the wearables market, Michael...

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Banana Republic Slips into Spring with Love

Deborah Joy Peter

March 3, 2016March 3, 2016

Throughout 2016, the new style ambassador will elevate the brand experience through surprise moments across multiple platforms Banana Republic has named Kevin Love its inaugural...