Fashion Archives | World Branding Forum

June 27, 2016June 27, 2016

The Uniqlo store represents the first in the Southeast region of the United States, and will occupy 25,000 square feet across two floors. Uniqlo is set...

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Perfect365 Engages Laurel DeWitt for Celebrity Looks

June 13, 2016July 5, 2016

The MetalChic and Queen styles by DeWitt are free for users, and available under the ‘Brands’ category of the Perfect365 app. Beauty app, Perfect365, utilised...

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Belstaff Unveils SS17 Menswear Collection

June 13, 2016July 5, 2016

Inspired by Bruce Brown's On Any Sunday starring McQueen, the Belstaff collection captures the carefree attitude of men and women. Belstaff, a fashion enterprise steeped in...

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OPI Polishes Brand with Kerry Washington Collaboration

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June 6, 2016June 6, 2016

The actress worked with OPI Co-founder to develop and name the 12 shades available in both Nail Lacquer and GelColor formulas. OPI Washington DC is...

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#LizArden Goes Digital with Brand Heritage Campaign

May 20, 2016May 20, 2016

The #LizArden movement provides a personalised, behind-the-scenes social experience showcasing the brand’s rich New York heritage. Elizabeth Arden has unveiled an online push which pays homage...

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Ryan Seacrest Distinction Rio Makes Macy’s Summer

Olivia Pearce

May 20, 2016May 20, 2016

The exclusive Ryan Seacrest assortment inspired by the Rio Games features sportswear and accessories which express a casual vibe. Macy’s is collaborating with television and...

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H&M Poised for Summer Debut with #HMPUERTORICO

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May 10, 2016May 10, 2016

The #HMPUERTORICO milestone by H&M marks the expansion of the brand’s reach into the aforementioned Caribbean-based market. H&M has unveiled the debut date for its...

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American Icons Drops New Beat for Macy’s Campaign

May 4, 2016May 4, 2016

The new American Icons installation will feature designers, talent, a digital festival on YouTube, experiential in-store events, and more. Macy’s has launched its American Icons...

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Billabong Activates Immersive Side with Mood Media

April 25, 2016April 25, 2016

With its new musical and scent-based solution, Billabong invites guests to re-discover its stylish clothing range and sports equipment. Surf clothes and equipment juggernaut, Billabong,...

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Kohl’s Partners with Reed Krakoff for Premium Debut

April 22, 2016April 22, 2016

Marrying fashion with function, the REED launch marks Kohl's first limited-edition line featuring handbags alongside spring apparel. Kohl’s strategic partnership with premium designer, Reed Krakoff, has...

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Giorgio Armani Unveils 5 Real Women, 5 Real Stories