Fashion Archives | World Branding Forum

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UGG for Men has launched new fall footwear lines under the Pearson Collection, which features 100 percent waterproof insole technology. UGG for Men, under Deckers Brands, is stepping into...

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Featured Marketing News

Riders by Lee Bounces Back with Denim Innovation

Anisha Kapoor

September 1, 2016September 1, 2016

Riders by Lee ran a concept test with over 700 women, allowing them to dress in Bounce Back Denim to experience the collection. Women’s lifestyle...

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Advertising Featured News

Karl Lagerfeld Takes Paris to North America

Joshua Hughes

August 31, 2016August 31, 2016

Titled Love from Paris, Karl xx, the Karl Lagerfeld fall ad campaign coincides with the brand’s North American premiere in three markets. Karl Lagerfeld Paris has...

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Meitu Takes Beauty Forward with #FacesOfFashion

Thomas Ng

August 17, 2016August 17, 2016

The Meitu campaign promotes global talent, beauty, and fashion brands through China's top social video-sharing platform, Meipai. Meitu, a beauty app developer with apps installed on more...

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Featured Marketing News

UGG Takes Premium Store Design to the Vegas Strip

Deborah Joy Peter

August 15, 2016August 15, 2016

The UGG outlet features the brand’s complete range which includes footwear, lounge wear, handbags, accessories, and home goods. UGG, a division of Decker Brands, has...

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Branding Featured News

Bottletop Takes British Fashion to Rio’s Olympics

Deborah Joy Peter

August 10, 2016August 10, 2016

Luxury fashion marque, Bottletop, has launched a design collection featuring intricate hand craftsmanship set to display at the Olympics. British-rooted luxury fashion brand, Bottletop, has...

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Branding Campaigns Featured News

Bebe Jazzes Up for Autumn with Fall Escape Push

Olivia Pearce

August 5, 2016October 10, 2016

The push aims to enhance the bebe shopping experience by presenting a broader range that appeal to a fashion-forward clientele. Fashion retailer, bebe, has adopted a fresh approach...

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Advertising Campaigns Featured News

I.N.C. Campaign Celebrates Iris Apfel Emojis

Joshua Hughes

August 5, 2016August 5, 2016

The exclusive fall push with Macy’s has launched a corresponding Snaps-designed emoji keyboard inspired by campaign star, Iris Apfel. I.N.C International Concepts, exclusively at Macy’s,...

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Featured Marketing News

Disney Fashion Struts the YouTube Runway

Deborah Joy Peter

August 3, 2016August 3, 2016

The five-part original Disney series is hosted by YouTube influencers LaurDIY, Jaleesa Moses, Meredith Foster, and Lucy & Lydia. Disney has premiered Destination: Disney Style, a new YouTube series taking viewers...

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Branding Campaigns Featured News

Aldo Redefines Visual Identity with #AldoMovesMe

Olivia Pearce

July 22, 2016July 22, 2016

The new Aldo identity is supported by a worldwide marketing push across channels such as print, digital, out-of-home, and social media. Aldo has launched its fall...

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Branding Featured News

Lancôme Redefines Millennial Beauty with Taylor Hill

Olivia Pearce

July 13, 2016July 14, 2016

A dream come true for the red carpet starlet, Lancôme has signed on the American model to represent the brand as its new face and...

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Featured Marketing News

Curvy Kate Broadens Scantilly’s Horizons with #theNewSexy

Deborah Joy Peter

July 11, 2016July 11, 2016

The new Curvy Kate push introduces eight female role models—including an Alopecia sufferer, amputee, a transgender woman, and recovered anorexic. London-based lingerie brand, Curvy Kate,...