Fashion Archives | World Branding Forum

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Esprit has struck a partnership with Myntra and will launch its latest collection exclusively across the online Indian fashion destination. Casualwear designer, Esprit, has forged...

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Branding Campaigns Featured News

Izabel London Boosts Brand with Television Campaign

Olivia Pearce

November 24, 2016November 24, 2016

Izabel London has secured a television sponsorship deal across three channels to boost its brand presence over the festive period. Izabel London has begun a television...

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Featured Marketing News Videos

Express Unveils Holiday Push Starring Karlie Kloss

Deborah Joy Peter

November 22, 2016November 22, 2016

Fashion retailer, Express, has launched its holiday campaign with Karlie Kloss and a special cast dubbed the Expressionists. International fashion retailer, Express, has rolled out...

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Advertising Featured News

UGG Launches Rosie Drops a Hint Digital Campaign

Joshua Hughes

November 15, 2016November 15, 2016

In the new series, brand ambassador, Rosie Huntington-Whiteley, is featured in some of the latest products from the UGG winter collection. In the fifth installment...

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Branding Featured News

Hennes & Mauritz Debuts Inaugural Black Friday Line

Olivia Pearce

November 11, 2016November 11, 2016

To reel in the biggest shopping day of the year, Hennes & Mauritz has released a Black Friday collection for men, women, and kids. Hennes...

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Design Featured News

UGG Unveils Rugged Est. 1978 Collection for Men

Deborah Joy Peter

November 11, 2016November 11, 2016

An American-made collection featuring limited edition footwear and accessories, Est. 1978 by UGG is now available in-store and online. UGG has launched a premium collection...

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Featured Marketing News

Ghd Jazzes Up with Olivia Culpo Ambassadorship

Deborah Joy Peter

October 28, 2016October 28, 2016

Olivia Culpo has been appointed as the newest ambassador of ghd, in that she will use her social media following to drive brand engagement. Premium...

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Branding Featured News

Victoria’s Secret Unveils Fantasy Bra with Jasmine Tookes

Olivia Pearce

October 26, 2016October 26, 2016

Valued at $3 million, the Victoria’s Secret bra is adorned with over 9,000 precious gems while handset with diamonds and emeralds in 18-karat gold. Victoria’s Secret...

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Featured Marketing News

UGG Adds Flair to Fall with Andreea Diaconu

Deborah Joy Peter

October 24, 2016October 25, 2016

UGG has brought its global women’s ambassador, Rosie Huntington-Whiteley, and Andreea Diaconu together for the brand’s fall campaign UGG has brought together the brand’s first...

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Branding Featured News

Target Springs into Fashion with Victoria Beckham

Olivia Pearce

October 20, 2016October 20, 2016

Target is collaborating with British fashion icon, Victoria Beckham, to roll out an exclusive spring collection for women and children next year. Target has launched...

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Advertising Featured News

Under Armour Drives Strength with Christin Rose

Joshua Hughes

October 19, 2016October 19, 2016

Based on the Under Armour deal, She Plays We Win will continue supporting the faces of the future via Christin Rose's photography. Under Armour has...

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Design Featured News

UGG Slips into Cashmere Comfort with Loungewear

Anisha Kapoor

October 18, 2016October 18, 2016

A natural evolution for UGG, the new collection will be followed up with cashmere footwear and accessories on 15 November 2016. UGG has unveiled its new...