Environment Archives | World Branding Forum

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Extinction Rebellion and Stella McCartney have come together for McCartney’s Winter Collection for 2019. McCartney who is well known for environmental activism has taken one...

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Campaigns Featured News

Zara aims for 100% sustainable fabrics

Anisha Kapoor

July 18, 2019July 18, 2019

Zara, the international high street fashion store, has committed to making their clothes from 100% sustainable fabrics by 2025. The popular clothes shop owned by...

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Branding Featured News

UK government guarantees £500million to Jaguar Land Rover for electric cars

Anisha Kapoor

July 16, 2019July 18, 2019

The UK government is guaranteeing loans to Jaguar Land Rover amounting to £500 million in a bid to support the car manufacturer in producing electric...

Read Time:54 Second

Branding Featured News

The Body Shop rejuvenates image

Olivia Pearce

June 26, 2019June 26, 2019

The Body Shop is working to rejuvenate its brand to remind consumers of its history as a pioneer of brand activism. The company have hired...

Read Time:1 Minute, 35 Second

Branding Design Featured News

Boots to phase out plastic bags by 2020

Anisha Kapoor

June 25, 2019June 25, 2019

Boots will offer customers brown paper bags instead of plastic bags in a bid to tackle the growing global plastic problem. Having already introduced the...

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Advertising Branding Design News

Coca-Cola turns Sprite bottles clear

Olivia Pearce

June 18, 2019

Coca-Cola have announced that it will change the packaging of their Sprite bottles from green to clear. Even though the green bottles are recyclable, the...

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Branding Campaigns News

John Lewis sets up beauty recycling scheme

Anisha Kapoor

June 18, 2019June 18, 2019

John Lewis has teamed up with TerraCycle to introduce a recycling scheme for their beauty products, BeautyCycle. In a bid to tackle the problem of...

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Advertising Branding News

East Meets West and the backfiring plastic bag

Olivia Pearce

June 14, 2019

In a bid to encourage people to think twice about using plastic bags, Vancouver shop East Meets West started a campaign that has unfortunately backfired...

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Advertising News

WWF and our plastic diet

Joshua Hughes

June 13, 2019

Research undertaken by WWF has prompted their latest advertising campaign highlighting plastic pollution and how much plastic people are eating. The research showed that people...

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Branding Featured News

Pernod Ricard and LOLIWARE Commit to Edible Straws and Stirrers

Olivia Pearce

April 23, 2018May 8, 2018

Pernod Ricard is Collaborating With an Innovative Women-Founded and Led Startup to Reimagine Cocktail Consumption Earlier this year, Pernod Ricard USA, a spirits and wine...

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Volvo Changes the Game with Electrification Strategy

Thomas Ng

July 5, 2017July 5, 2017

Every Volvo car launched from 2019 will have an electric motor. The move supports the brand’s aim to reduce its carbon footprint. Volvo has revealed...

Read Time:1 Minute, 50 Second

Campaigns Featured News

Purdys’ ‘Clean Water Project’ chocolate bar launches for Earth Month

Olivia Pearce

April 4, 2017

Partial-proceeds programme will make clean drinking water possible for rural cocoa-growing communities Canada's favourite chocolatier is proud to launch the Clean Water Project Bar, an...