Dodge Archives | World Branding Forum

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Dodge spot features Gary Cole, reprising his role as Reese Bobby, imparting "Life Lessons" using the road as his classroom with son Ricky Bobby and...

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Campaigns Featured Marketing News

Alfa Romeo launches its latest campaign with Alexander Skarsgård

Eliza Jane

October 15, 2020October 15, 2020

The campaign showcases the design, performance and control that drivers have in their hands when behind the wheel of an Alfa Romeo Luxury car brand,...

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FCA supports WHO and frontline workers with latest commercials

Joshua Hughes

April 20, 2020

FCA, an automobile company, premiered two all-new television commercials for the Dodge and Jeep brands as part of the One World: Together At Home globally televised...

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Campaigns Featured News Social Media

FCA launches #MusicMonday for people to Stay #TogetherAtHome

Olivia Pearce

April 14, 2020

FCA Launches #MusicMonday with X Ambassadors, Dermot Kennedy and Ari Lennox FCA brands are coming together to bring comfort through music to all Americans in...

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Campaigns Featured Marketing News

FCA announces ‘Drive Forward’ initiative amidst pandemic

Olivia Pearce

April 2, 2020

"Drive Forward" initiative provides special incentives, including 0% financing for 84 months and no payments for 90 days on select FCA 2019 and 2020 models...

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Campaigns Featured News

Chrysler expands partnership with No Kid Hungry to end child hunger

Olivia Pearce

March 20, 2020

Chrysler first partnered with No Kid Hungry in 2018 to help in their goal of ending childhood hunger The Chrysler brand is expanding its partnership...

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Dodge Drives into Town for Muscleville Season

Joshua Hughes

March 8, 2019March 11, 2019

Dodge has launched a marketing campaign starring Bill Goldberg as the mayor of Muscleville, a dream place created for brand enthusiasts. Dodge has rolled out...

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Dodge Partners with Lego for Metamorphosis

Joshua Hughes

January 3, 2019January 4, 2019

Dodge and Lego have rolled out a Speed Champions building set featuring the Challenger SRT Demon and a new marketing campaign. Dodge and the Lego...

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Dodge Pimps Santa’s Ride in Social Media Series

Thomas Ng

December 5, 2018December 5, 2018

Dodge has added to its Big Finish campaign platform with a seven-part social media series starring professional athlete, Bill Goldberg. Dodge has unveiled Jolly Fast Man,...

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Advertising Featured News

FCA Delivers First Campaign Featuring the Apple Experience

Joshua Hughes

June 29, 2018

Campaign for Jeep, Dodge, Ram, Chrysler, and FIAT features iconic music artists such as OneRepublic and Alice Cooper and highlights the Apple experience available in FCA vehicles The...

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Dodge Partners with The Fate of the Furious Franchise

Joshua Hughes

March 3, 2017March 3, 2017

Dodge has secured a promotional partnership with Universal Pictures for The Fate of the Furious, which premieres in theatres on 14 April. Dodge, a partner...