Digital Archives | World Branding Forum

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Honda has begun its Summer Clearance with a campaign and six music-themed videos for the Accord, Civic, CR-V, Fit, and Odyssey. Honda has launched its Summer Clearance...

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Mitsubishi Gets Smart and Mobile with Mirage G4

Thomas Ng

July 19, 2016July 19, 2016

The newly-launched interactive Mitsubishi Mirage G4 experience allows drivers to use their phones and laptop together to test the car. Mitsubishi Motors North America has launched a...

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Branding Featured News

Expedia Adds Rail to UK’s Online Travel Retail Space

Deborah Joy Peter

July 18, 2016July 18, 2016

While there are plans to expand the offering into other markets, Expedia UK customers will be the first to book rail travel online. Expedia is set...

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Advertising Featured News Videos

Sealy and Sears Surprise Homeowners with First Night

Joshua Hughes

July 15, 2016July 15, 2016

The Sealy push brings to life digital content which captures the heartfelt reactions from homeowners who have benefited from the programme. Global bedding provider, Sealy,...

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Viber Signs with The Huffington Post for Sticker Series

Deborah Joy Peter

July 15, 2016July 15, 2016

The Huffington Post will launch Viber Public Chat to host discussions featuring celebrities, personalities, and brands across various topics. Viber, the messaging app with more...

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Branding Campaigns Featured News Videos

Under Armour Crunches the Numbers with Bryce Harper

Olivia Pearce

July 12, 2016July 12, 2016

Themed It Comes from Below, the global Under Armour push aims to show how every great sporting moment starts with strong footwork. Under Armour has...

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Featured Marketing News Videos

Ring Knocks on UK’s Doors with Richard Branson Deal

Anisha Kapoor

July 12, 2016July 12, 2016

Ring allows users to see and speak with visitors, and hits the UK market following success in reducing crime in U.S. neighbourhoods. Outdoor home security provider,...

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Advertising Featured News Videos

Virgin Media Launches #BeTheFastest with Usain Bolt

Joshua Hughes

July 11, 2016July 11, 2016

The Virgin Media push is led by a spot which premiered recently during the Portugal versus Wales Euro 2016 semi-final match on ITV1. Virgin Media has...

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Branding Campaigns Featured News Videos

Schick Combats Shave Irritation with #HydroRescue

Olivia Pearce

July 8, 2016July 8, 2016

Supporting the debut of a new release, Schick will unveil a campaign titled #HydroRescue which shines the spotlight on Robot Razor. Schick Hydro is launching a...

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News Technology

Avast Secures Deal to Acquire AVG for $1.3 Billion

Thomas Ng

July 7, 2016July 7, 2016

Avast is set to purchase all outstanding ordinary shares for $25.00 per share in cash, for a total consideration of approximately $1.3 billion. Security software giant, Avast, has...

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Advertising Featured News Videos

Honda Drives Hispanic Appeal with Ridgeline Push

Joshua Hughes

July 6, 2016July 6, 2016

Designed to target its Hispanic audience, the effort launches the Honda Ridgeline’s sponsorship of the Campeón de Campeones broadcast. Honda is set to debut an...

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Featured Industry News

Wunderman Names Caspar Schlickum APAC Lead

Deborah Joy Peter

July 6, 2016July 6, 2016

He joins Wunderman from Xaxis, a global digital media agency where he served as Chief Executive Officer for the EMEA region. Wunderman has named Caspar...