Digital Archives | World Branding Forum

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Royal House Casino features an ambiance of upscale graphics, live casinos, and table games, while available via web, iOS, and Android. UK’s United Commissions has unveiled...

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Advertising Featured News Videos

Subway Takes the High Road with Fresh Water 4 All

Joshua Hughes

July 27, 2016July 27, 2016

Set up within a five-kilometre radius of a Coca-Cola EKOCENTRE, the Subway push aims to alleviate the shortage of clean drinking water. Subway has partnered with...

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Featured Marketing News Videos

M&M’s Coffee Nut Clinches Flavour Vote by Fans

Deborah Joy Peter

July 26, 2016July 26, 2016

Coffee Nut joins the original M&M'S peanut flavour at stores across America. A spot with Tony Hale has debuted to help with the reveal. In commemoration...

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News Technology

Verizon Buys Yahoo! Operating Business for $4.83 Billion

Thomas Ng

July 26, 2016July 26, 2016

Combined, both AOL and Yahoo will have over 25 brands under their umbrella for continued investment and growth under Verizon. Verizon Communications and Yahoo! have...

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Featured Industry News

Michelin Debuts Car Connections with AOL and MEC

Joshua Hughes

July 25, 2016July 25, 2016

Partnering with AOL and MEC, Michelin launches Car Connections in France, Germany, the United Kingdom, and United States. AOL and MEC have introduced a new...

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Branding Campaigns Featured News

Aldo Redefines Visual Identity with #AldoMovesMe

Olivia Pearce

July 22, 2016July 22, 2016

The new Aldo identity is supported by a worldwide marketing push across channels such as print, digital, out-of-home, and social media. Aldo has launched its fall...

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Featured Marketing News

Foot Locker Runs Second Real Lives, Real Runners Push

Deborah Joy Peter

July 22, 2016July 22, 2016

The annual Foot Locker campaign welcomes a return partnership with ASICS and features a filmmaking collaboration with MOFILM. New York based specialty athletic retailer, Foot...

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Europcar Celebrates Millennial Travel with Digital Push

Joshua Hughes

July 21, 2016July 21, 2016

Titled Moving Sam’s Way, the Europcar campaign has partnered with YouTubers to create a connection with its social media audiences. European vehicle rental service provider, Europcar,...

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Featured Marketing News

Essence London Names Jenny Bullis CEO for EMEA

Deborah Joy Peter

July 21, 2016July 21, 2016

In said Essence role, Bullis will head the EMEA market, and grow the network’s existing and new client business across the region. Essence, a global digital...

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News Technology

AppNexus Inks Programmatic Buying Deal with Spotify

Thomas Ng

July 21, 2016July 21, 2016

Buyers can upload audio creatives and purchase inventory using the AppNexus Programmable DSP, which supports all digital media types. AppNexus has partnered with Spotify to enable programmatic...

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Branding Campaigns Featured News

Tommy Hilfiger Unveils #THEGIRL with Gigi Hadid

Deborah Joy Peter

July 20, 2016July 20, 2016

Debuting in July, #THEGIRL is anchored in a digital push that reflects Hadid's style and the Tommy Hilfiger 'classic American cool' heritage. Tommy Hilfiger will launch #THEGIRL, a...

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Advertising Featured News

Citizen Clocks In with New Eco-Drive Campaign

Joshua Hughes

July 20, 2016July 20, 2016

The Citizen push features bold imagery and real people closely aligned with the marque in their passions, life choices, and work. Citizen Watch Company of...