Digital Archives | World Branding Forum

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Entitled Built to Perform, the Bridgestone campaign depicts the many parallels between elite athletic performance and the brand’s innovation. Bridgestone Americas is celebrating the Rio 2016...

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Branding Campaigns Featured News Videos

Subway Packs Punch into Sandwiches with Rebrand

Olivia Pearce

August 8, 2016August 8, 2016

The strategic move by the food chain follows the recent enhancements made to its menu and Subway Digital launch from earlier in the year. Global...

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Huawei Wants to See India in Black and White

Deborah Joy Peter

August 8, 2016August 8, 2016

The Huawei My City in Black and White initiative aims to inspire photo aficionados to get outdoors and capture the essence of their city. Huawei...

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Featured Industry News

William Hill Partners with Chelsea Football Club

Deborah Joy Peter

August 5, 2016August 5, 2016

Per the tie-up, William Hill will have a presence on Chelsea Football Club’s pitch-side advertising boards and across its digital platforms. William Hill has signed a strategic three-year partnership...

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Advertising Campaigns Featured News

I.N.C. Campaign Celebrates Iris Apfel Emojis

Joshua Hughes

August 5, 2016August 5, 2016

The exclusive fall push with Macy’s has launched a corresponding Snaps-designed emoji keyboard inspired by campaign star, Iris Apfel. I.N.C International Concepts, exclusively at Macy’s,...

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Advertising Featured News Videos

Honda Unleashes the Power of the Ridgeline

Joshua Hughes

August 4, 2016August 4, 2016

Developed by stop-motion artist, PES, to bring to life the model’s innovative features, the Honda campaign is led by a 60-second spot. Honda has launched...

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Featured Marketing News Videos

Staples Canada Takes Mums Shopping for School

Anisha Kapoor

August 4, 2016August 4, 2016

The promotional campaign by Staples Canada entails a combination of television, radio, digital, and cinema advertising components. Staples Canada has launched an extensive campaign in time...

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Branding Featured News

Nike Flexes Digital Muscle with Nike+ App Launch

Olivia Pearce

August 3, 2016August 3, 2016

Available on iOS and Android in the United States, Nike+ adapts to a consumer’s preferences to offer the best product recommendations. Nike has rolled out...

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Featured Marketing News

Disney Fashion Struts the YouTube Runway

Deborah Joy Peter

August 3, 2016August 3, 2016

The five-part original Disney series is hosted by YouTube influencers LaurDIY, Jaleesa Moses, Meredith Foster, and Lucy & Lydia. Disney has premiered Destination: Disney Style, a new YouTube series taking viewers...

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Advertising Featured News Videos

Wild Turkey Inks Deal with Matthew McConaughey

Joshua Hughes

August 2, 2016August 2, 2016

The celebrity spokesperson will serve as chief storyteller for Wild Turkey and its campaigns—both behind and in front of the camera. Wild Turkey has struck...

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Campaigns Featured News Social Media

Vision Direct Flashes Cool Aid with #ThinkUV

Deborah Joy Peter

August 2, 2016August 2, 2016

Vision Direct has partnered with Fight for Sight to launch #ThinkUV, a push focused on the dangers of and protecting against UV rays. Europe's online...

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Branding Featured News

Beautyrest Sweetens Slumber with Sleeptracker

Olivia Pearce

August 1, 2016August 1, 2016

The smartphone app by Beautyrest monitors elements of motion, heart rate, and breathing to assess sleep patterns, including REM sleep. On the back of its...