Digital Archives | World Branding Forum

Read Time:1 Minute, 14 Second

The latest from its ‘What Happens Here, Stays Here’ push, Postcard celebrates adult freedom and Las Vegas as an inclusive destination. Returning to its creative...

Read Time:1 Minute, 26 Second

Branding Featured News

Crystal Cruises Decks Up River Travel Virtually

Olivia Pearce

August 26, 2016August 26, 2016

The digital debut follows the vessel’s recent maiden voyage from Vienna. According to Crystal Cruises, the move is a river industry first. Crystal River Cruises...

Read Time:1 Minute, 35 Second

Nike Enhances Nike+ Run Club App Capabilities

Thomas Ng

August 23, 2016July 24, 2017

The Nike feature lets athletes cover more ground with an adaptive coaching engine that begins with a runner’s fitness level and goals. Nike has launched an...

Read Time:1 Minute, 13 Second

Branding Campaigns Featured News

UGG Does Fall with Rosie Huntington-Whiteley

Olivia Pearce

August 23, 2016August 23, 2016

Running throughout the holiday season, the UGG push features a five-part video series featuring iconic style and Rosie Huntington-Whiteley. UGG, a division of Decker Brands,...

Read Time:1 Minute, 54 Second

Branding Campaigns Featured News Videos

Campbell’s Chunky Adds Everyman Card to Game

Olivia Pearce

August 22, 2016August 22, 2016

For the latest Chunky campaign, Campbell’s has inked partnerships with six athletes. The brand is Official Soup Sponsor of the NFL. Campbell’s has enlisted six...

Read Time:1 Minute, 39 Second

Featured Marketing News

Curio Tours Five American Cities with Gavin DeGraw

Deborah Joy Peter

August 22, 2016August 22, 2016

The Curio tie-up affords travellers the ‘inside scoop’ into their experiences with select cities as part of the #CitiesbyCurio programme. Curio – A Collection by...

Read Time:1 Minute, 42 Second

Branding Campaigns Featured News

Campbell Canada Freshens Up Look and Flavours

Olivia Pearce

August 19, 2016August 19, 2016

The Campbell Canada makeover supports the brand’s aim to offer only products that Canadians are proud to serve their families. Campbell Canada has moved to...

Read Time:1 Minute, 21 Second

Visa Debuts Airport Companion in Asia Pacific

Thomas Ng

August 19, 2016August 19, 2016

The Visa Airport Companion programme affords cardholders a complete experience via a digitally-integrated mobile platform. Global payments juggernaut, Visa has rolled out its Airport Companion...

Read Time:1 Minute, 21 Second

Advertising Featured News Videos

Nike Debuts Unlimited Will Starring Kyle Maynard

Joshua Hughes

August 18, 2016August 18, 2016

The latest installment from the ‘Unlimited’ campaign by Nike captures Kyle Maynard and his painstaking motivation to push his limits daily. Nike has unveiled the...

Read Time:1 Minute, 27 Second

Advertising Featured News Videos

Nike Joins Iron Nun to Celebrate Unlimited Youth

Joshua Hughes

August 17, 2016August 17, 2016

The Nike spot celebrates an amazing athlete, Sister Madonna Buder, and her determination to defy the conventional conception of age. Nike has launched a film...

Read Time:1 Minute, 52 Second

Advertising Featured News

Twitter Connects with Pepsi Over Promoted #Stickers

Joshua Hughes

August 15, 2016August 15, 2016

The Promoted #Stickers campaign marks the largest tie-up between Twitter and Pepsi to date, and is a result of months of collaboration. Twitter has welcomed...

Read Time:1 Minute, 18 Second

Crystal Cruises Redefines Digital for Luxury Travellers

Thomas Ng

August 9, 2016August 9, 2016

The re-imagined Crystal Cruises website and its content walk travellers through vacation planning and discovery with easy-to-use tools. Crystal Cruises has redesigned its website to...