Digital Archives | World Branding Forum

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The Pernod Ricard deal will see Absolut, Malibu, and Jameson sponsor TouchTunes’ first integrated local transit information programme. Pernod Ricard USA brands, Absolut Vodka, Malibu, and...

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Wunderman Boosts Digital Strength with Acceleration

Thomas Ng

September 15, 2016September 15, 2016

Wunderman reinforces its ability to deliver data and technology, and extends its offer into end-to-end digital transformation services. Global digital agency, Wunderman, has added premier...

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Energizer Takes Breath of Fresh Hare with Bunnier Side

Thomas Ng

September 14, 2016September 15, 2016

The campaign unlocks opportunities for the Energizer Bunny to engage consumers and create moments authentic to his personality. Energizer has launched a campaign to take...

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Branding Featured News

Christian Louboutin Runs into Style with SportyHenri

Olivia Pearce

September 14, 2016September 15, 2016

The Christian Louboutin alliance with SportyHenri entails four limited-edition styles based on the designer’s collectible sneaker silhouettes. Christian Louboutin has launched an exclusive capsule collection...

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Weber Shandwick Unveils London’s Flipside Takeover

Deborah Joy Peter

September 13, 2016September 13, 2016

The Weber Shandwick move combines Flipside’s services with its own social media, brand publishing, and integrated media capabilities. Communications network, Weber Shandwick, has acquired Flipside,...

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Purple and Cisco Team Up for Better Together

Thomas Ng

September 13, 2016September 13, 2016

While the Purple push targets both the United Kingdom and Spain, the offering and its associated discounts are available across the EMEA. UK-based intelligent spaces company,...

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Advertising Featured News Videos

Burger King Beefs Up with Cheetos Chicken Fries

Joshua Hughes

September 12, 2016September 12, 2016

In line with the debut, Burger King and Cheetos have released a 15-second promotional spot to generate buzz over the fresh roll-out. Fast food...

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Advertising Featured News Videos

Wild Turkey Redefines Pour with It’ll Find You

Joshua Hughes

September 8, 2016September 8, 2016

Part of a global Wild Turkey campaign, the first spot starring Matthew McConaughey was created in partnership with JWT New York. Wild Turkey has unveiled its first...

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Branding Campaigns Featured News

Verizon Wireless and the Ravens Pass It Forward

Olivia Pearce

September 8, 2016September 8, 2016

The goal of the Verizon Wireless campaign is to create a positive social movement to encourage people to pass kindness forward. Verizon Wireless and the...

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Advertising Featured News

Diet Coke Canada Splashes Colour into One of a Kind

Joshua Hughes

September 6, 2016September 6, 2016

A first for Canada, the new campaign by Diet Coke features millions of unique and colourful designs, where no two bottles are the same. Diet...

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Sarah Jessica Parker Asks Stash Fans to #ComeandFindIt

Thomas Ng

August 30, 2016August 30, 2016

Sarah Jessica Parker is using the power of suggestion to spark discovery. A global street art push is teasing the ultimate Stash reveal. Sarah Jessica Parker...

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Featured Marketing News Videos

Dr Pepper Powers Tailgate 2000 with Larry Culpepper

Deborah Joy Peter

August 30, 2016August 30, 2016

The Dr Pepper roadshow is supported by a consumer push which includes television, print, radio, digital, and billboard advertisements. Dr Pepper has premiered a new...