Digital Archives | World Branding Forum

Read Time:59 Second

Previously Senior Vice President, Account Services at Wunderman, she reports to Asia Pacific CEO, Caspar Schlickum, in her new role. Wunderman has promoted Alexandra Beneville...

Read Time:1 Minute, 13 Second

Reebok Ups #PerfectNever Game with Gigi Hadid

Joshua Hughes

October 4, 2016October 4, 2016

For the second and latest phase of its #PerfectNever movement, Reebok has selected Gigi Hadid as the newest face of the campaign. Reebok has appointed Gigi...

Read Time:1 Minute, 13 Second

Busch Goes Sprint Hunting with Kevin Harvick

Thomas Ng

October 4, 2016June 13, 2023

The promotional hunt by Busch features a partnership with Sprint Cup driver, Kevin Harvick, and big-win opportunities for its beer fans. Busch is kicking the...

Read Time:1 Minute, 10 Second

Advertising Featured News

Hyundai Collaborates with NFL for Social Campaign

Joshua Hughes

September 29, 2016September 29, 2016

Hyundai is letting fans challenge their friends on the outcome of their favourite games, with the stakes being their Facebook profile picture. Hyundai has launched...

Read Time:1 Minute, 33 Second

Twitter and the United Nations Get Social

Thomas Ng

September 26, 2016September 26, 2016

The United Nations aims to draw insight from the hundreds of millions of Tweets shared on Twitter in dozens of languages daily. Twitter and UN...

Read Time:1 Minute, 35 Second

Advertising Featured News

Kantar Public Debuts with Michelle Harrison to Lead

Joshua Hughes

September 26, 2016September 26, 2016

Kantar Public unites the brand’s expert sector teams, integrating capability from Kantar TNS, Millward Brown, IMRB, and IBOPE. Kantar has launched a new global brand, Kantar...

Read Time:1 Minute, 48 Second

Advertising Featured News Videos

Bacardí Goes Dark with We Are the Night Global Push

Joshua Hughes

September 22, 2016September 22, 2016

The Bacardí campaign is led by a television spot featuring a cast of carpe noctem archetypes ranging from last train sprinters to glow gals. Bacardí has...

Read Time:1 Minute, 3 Second

Advertising Featured News Videos

IKEA Canada Turns Key on Design to Flaunt Heritage

Joshua Hughes

September 21, 2016September 21, 2016

The IKEA Canada fortieth anniversary campaign is supported by social media executions across Instagram, Facebook and YouTube. IKEA Canada has released a commercial to celebrate...

Read Time:1 Minute, 6 Second

Branding Featured News

Casio Elevates G-Shock Portfolio with GA500

Olivia Pearce

September 21, 2016September 21, 2016

Inspired by an urban sports theme, the design of the innovative Casio G-Shock GA500 variant is modelled after a bike wheel. Casio has unveiled the GA500 across...

Read Time:54 Second

Clorox Cleans Up with Digital Overhaul

Deborah Joy Peter

September 20, 2016September 20, 2016

Clorox has redesigned its website to afford users easier access, improved navigation, heightened convenience, and increased intuition. Clorox has moved to revamp its corporate website,...

Read Time:1 Minute, 7 Second

MWWPR Firms Up Tech Practice in San Francisco

Anisha Kapoor

September 20, 2016December 19, 2018

MWWPR has appointed public relations veteran, Karen Clyne, to run its San Francisco office and lead the agency’s technology practice. MWWPR has named Karen Clyne...

Read Time:1 Minute, 1 Second

Advertising Featured News Videos

Wrangler Alters Brand DNA to Elevate Jeanswear

Joshua Hughes

September 19, 2016September 19, 2016

The push by Wrangler is on key sports and entertainment channels, with a supplementary print and digital campaign included in the mix. Wrangler has altered its...