Digital Archives | World Branding Forum

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Going live in April, Ogilvy USA will set the stage for how the shift to a single brand takes shape across the advertising enterprise globally....

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Branding Campaigns Featured News Videos

Subaru of America Creates Intimate Impreza Moments

Olivia Pearce

February 17, 2017February 17, 2017

Subaru of America has developed a creative push in collaboration with Carmichael Lynch to celebrate the debut of the 2017 Impreza. Subaru of America has...

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Advertising Featured News Videos

Love Has No Labels Does Valentine’s with Fans of Love

Deborah Joy Peter

February 14, 2017February 14, 2017

The Ad Council’s Love Has No Labels movement has added a new extension to its campaign platform with the release of Fans of Love. To...

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Advertising Featured News

UGG Gets Real with Spring-Summer Global Campaign

Joshua Hughes

February 10, 2017February 11, 2017

UGG has rolled out its SS17 push which runs worldwide. Dubbed Real, it features a cast of 11 unique individual with authentic stories to share. UGG...

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Featured Marketing News Videos

Coca-Cola Weaves Love Story into Wanna Sprite Saga

Deborah Joy Peter

February 9, 2017February 11, 2017

Coca-Cola rolls out two new spots to introduce consumers to more products and pack sizes across America’s biggest advertising stage. Solidifying its ‘one brand’ strategy, Coca-Cola...

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Campaigns Featured News Social Media Videos

DishLatino Honours Hispanics with Sigue Haciéndola

Thomas Ng

February 9, 2017February 9, 2017

English and Spanish programming service provider, DishLatino, has unveiled a campaign inspired by Hispanic pride, heritage, and success. DishLatino has launched Sigue Haciéndola, a marketing campaign...

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Branding Campaigns Featured News

Timberland Springs into Step with Virgil Gadson

Olivia Pearce

February 9, 2017February 9, 2017

Timberland has engaged television’s dancer and choreographer, Virgil Gadson, as the face of its spring 2017 push featuring men’s footwear. Timberland is stepping into spring...

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Branding Campaigns Featured News Videos

Pepsi Sparks Global Passion Moments with Football Push

Olivia Pearce

February 8, 2017February 8, 2017

To support its UEFA Champions League partnership, Pepsi has launched a global football campaign set to run in nearly 75 countries. Currently in the second...

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Advertising Featured News Videos

Petco Runs Campaign Targeting American Audience

Joshua Hughes

February 8, 2017February 8, 2017

The spot from the Petco push captures the brand's specialised services and scenes of people and their pets bonding over shared experiences. Having been in...

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Branding Campaigns Featured News Videos

Discover Los Angeles Goes Global at the Big Game

Olivia Pearce

February 7, 2017February 7, 2017

Discover Los Angeles has released its latest global brand push which will run in the US, UK, Mexico, China, Australia, and Canada. Discover Los Angeles,...

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Featured Industry News Technology

Wunderman Welcomes Hires from Google and Facebook

Thomas Ng

February 6, 2017February 6, 2017

Wunderman has appointed two new Group Creative Directors at its office in New York to expand its creative offering in said market. Wunderman has named...

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Toyota Celebrates Hispanic Loyalists with Book Tribute

Thomas Ng

February 3, 2017February 3, 2017

Toyota has launched The Book of Names, a limited-edition hardcover publication celebrating the loyalty and spirit of its Hispanic car owners. As a tribute to...