Digital Archives | World Branding Forum

Read Time:1 Minute, 17 Second

Shiseido Americas has taken over creative agency, JWALK, to deepen its digital and creative strength across all consumer touchpoints. Shiseido Americas has acquired JWALK, an...

Read Time:1 Minute, 12 Second

News Public Relations Social Media

MWWPR Boosts Digital with Appointment of Parker Ray

Thomas Ng

March 7, 2017March 7, 2017

MWWPR has appointed Parker Ray its Chief Digital Strategist and Executive Vice President. He will lead the agency's digital practice. MWWPR has named Parker Ray...

Read Time:1 Minute, 30 Second

Advertising Featured News Videos

Dodge Partners with The Fate of the Furious Franchise

Joshua Hughes

March 3, 2017March 3, 2017

Dodge has secured a promotional partnership with Universal Pictures for The Fate of the Furious, which premieres in theatres on 14 April. Dodge, a partner...

Read Time:1 Minute, 3 Second

Branding Campaigns Featured News

Evian Appoints Madison Keys Brand Ambassador

Olivia Pearce

March 3, 2017March 3, 2017

Tennis star, Madison Keys, has been selected by evian to join its Live Young lineup of ambassadors as the brand’s newest spokesperson. Evian has unveiled...

Read Time:1 Minute, 22 Second

Essence Hires Jon Taylor to Spearhead Data Strategy

Deborah Joy Peter

March 3, 2017March 3, 2017

With its latest global practice in place, Essence has named Jon Taylor its Global Director of Data Strategy. He is based at the New York...

Read Time:1 Minute, 13 Second

Featured Marketing News

1893 Unveils Citrus and Black Currant Cola Flavours

Anisha Kapoor

March 2, 2017March 2, 2017

1893 from the Makers of Pepsi-Cola has debuted two variants, Citrus Cola and Black Currant Cola, which will be supported by a spring push. Pepsi-Cola...

Read Time:1 Minute, 46 Second

Advertising Featured News Videos

Tahiti Tourisme Offers #TakeMeToTahiti Adventure

Joshua Hughes

March 1, 2017March 1, 2017

Tahiti Tourisme has launched a global audition to cast travellers in the latest chapter of its Two Stories One Mana digital video series. Tahiti Tourisme...

Read Time:58 Second

Branding Campaigns Featured News

Six Star Pro Adds Soccer’s Tobin Heath to Elite Roster

Olivia Pearce

February 28, 2017February 28, 2017

Tobin Heath will appear in a Six Star Pro campaign, which combines digital, online, and print media with video and social media content. Sports nutrition brand,...

Read Time:1 Minute, 12 Second

MWWPR Hires Heather Wilson to Head Crisis Management

Deborah Joy Peter

February 24, 2017February 24, 2017

Heather Wilson has joined MWWPR, where she will helm its crisis and issues management practice as Executive Vice President and MD. MWWPR has hired Heather...

Read Time:46 Second

Featured Marketing News Videos

Moroccanoil Signs on Supermodel Sara Sampaio

Anisha Kapoor

February 22, 2017February 24, 2017

Sara Sampaio makes her debut as the face of the new Moroccanoil print and digital campaign shot by photographer, Norman Jean Roy. Cosmetics brand, Moroccanoil,...

Read Time:1 Minute, 22 Second

Advertising Featured News Videos

Boa Unveils Digital Rebrand with Fit to Go Further

Joshua Hughes

February 21, 2017February 22, 2017

As part of its Fit to Go Further rebrand strategy, fit optimisation specialist, Boa, has initiated a digital revamp of the company website. Through a...

Read Time:1 Minute, 14 Second

Advertising Featured News Videos

Škoda UK Drives Mobile Users to Digital Rebrand

Joshua Hughes

February 20, 2017February 20, 2017

The digital revamp will enhance how customers interact with Škoda UK online as well as showcase its refreshed identity and mobile presence. Škoda UK has...