Digital Archives | World Branding Forum

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Hair styling solutions provider, NuMe, has handed its public relations account to 5WPR, officially naming the firm its agency of record. NuMe has awarded its...

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Featured Marketing News Videos

Natural Light Drinks to Marisa Miller Collaboration

Anisha Kapoor

July 19, 2017July 20, 2017

Anheuser-Busch light pilsner brand, Natural Light, has launched its #Miller4Natty ad campaign featuring supermodel, Marisa Miller. Natural Light, the original light pilsner by Anheuser-Busch,...

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Branding Campaigns Featured News Videos

Hefty Gets John Cena’s Mother to Talk Trash Bags

Olivia Pearce

July 18, 2017July 18, 2017

Hefty has brought John Cena back for a new push around its Ultra Strong range, and welcomes his mother on board for the first time. Hefty...

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Design Featured News Technology

KFC and DC Launch Across the Universe Comic Book

Thomas Ng

July 18, 2017July 18, 2017

Colonel Sanders and Green Lantern team up to zing bad guys across the universe in the latest comic book release from KFC and DC. KFC...

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Featured Industry News

Essence Adds NBCUniversal and Target to Client Roster

Deborah Joy Peter

July 18, 2017July 18, 2017

Essence has won NBCUniversal and Target in North America, with Pam Sullivan and Jason Harrison set to lead the accounts respectively. Essence has just added...

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Advertising Featured News Videos

SodaStream Premieres the Homo-schlepiens Push

Joshua Hughes

July 17, 2017July 18, 2017

SodaStream has rolled out a global effort with television's Mayim Bialik and Kristian Nairn, who star in the creative spot, The Homo-schlepiens. Sparkling water solutions provider, SodaStream, has...

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Branding Featured News

Subway Elevates Customer Experience with Redesign

Olivia Pearce

July 17, 2017July 18, 2017

Subway has launched its Fresh Forward design concept across 12 cities in the US, Canada, and UK as part of its brand evolution strategy. Subway...

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Advertising Featured News Videos

Clear Eyes Casts Vanessa Williams in Major Push

Joshua Hughes

July 13, 2017July 13, 2017

Clear Eyes has created an ad campaign featuring a digital art gallery, consumer contest, and new TVC starring Vanessa Williams and others. Clear Eyes, the...

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Advertising Featured News Videos

Stoli Keeps the Vodka on Ice for Charlize Theron

Joshua Hughes

July 12, 2017July 14, 2017

For the release Atomic Blonde, Stoli and Universal Pictures have partnered over the push, The Movie. The Vodka. Mix Accordingly. Stoli, the premium vodka brand,...

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Forcepoint Raises Cyber Shield to Protect the Human Point

Thomas Ng

July 12, 2017July 17, 2017

To reinforce its central theme, Forcepoint has devised a new brand push featuring broadcast, digital, social, outdoor, and print elements. Global cybersecurity provider, Forcepoint, has...

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Advertising Featured News Public Relations

Kiterocket Debuts Global PR and Creative Practice

Joshua Hughes

July 11, 2017July 17, 2017

The firms that were Impress Labs and Duo PR have merged to form Kiterocket, a PR and creative marketing group with offices worldwide. Nearly a year...

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Advertising Featured News Videos

Skyn Plays Safe with Places of Intimacy Global Push

Joshua Hughes

July 10, 2017July 10, 2017

Ansell had created an ad campaign around its condom brand, Skyn, with the push slated for six markets including France, Italy, and Brazil. Protection solutions...