Digital Archives | World Branding Forum

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New Addition Helder Santo to Bring Experience from R/GA, Digitas, and mcgarrybowen to Wunderman New York Wunderman, a global digital agency, announced that Helder Santo has...

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Industry Marketing

MDC Partners and Instrument Team Up in Strategic Partnership

Anisha Kapoor

April 3, 2018May 8, 2018

Partnership with Instrument Expands MDC's Digital Offering in Strategy, Creative and Technology MDC Partners has acquired a majority partnership interest in Portland, Oregon-based digital agency, Instrument....

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Advertising Industry Marketing

GroupM to Acquire Majority Stake in The Glitch in India

Anisha Kapoor

February 12, 2018June 13, 2023

WPP, a communications services group, announced that its wholly-owned global media investment group, GroupM, has agreed to acquire a majority stake in The Glitch, a...

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Branding Industry Marketing

Oath Names Heads of RYOT Studio and B2B Field Marketing

Anisha Kapoor

January 31, 2018January 31, 2018

Kathryn Friedrich and Karen Schmidt to Strengthen Oath Global Expansion Oath, a subsidiary of Verizon, announced two significant appointments to expand its global sales organisation....

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Advertising Industry

OpenX Receives Full Tag Certification for Commitment to Quality

Anisha Kapoor

November 8, 2017November 9, 2017

Commitment to fighting fraud, piracy and malware earns OpenX independent validation across all TAG compliance programs OpenX, an independent advertising technology provider, announced today that...

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Featured Marketing News

Essence Welcomes Maxus Team Aboard in Korea

Deborah Joy Peter

September 5, 2017September 5, 2017

The team members and clients of Maxus are joining Essence in Korea. The move is in tandem with GroupM’s global re-organisation strategy. Maxus is set...

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SportPesa Ups the Ante with Online Casino Experience

Thomas Ng

August 25, 2017August 26, 2017

SportPesa UK has launched its website to reveal an online casino with smart navigation and more for a comprehensive gaming experience. SportPesa has unveiled its...

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Kohler Inspires Dream Bathroom Designs in India

Olivia Pearce

August 24, 2017August 29, 2017

Kohler has debuted a digital campaign dubbed Dream in Kohler in India, which features a contest around dream bathrooms designs. Kohler has launched its biggest...

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Campaigns Featured News Videos

Comfort Wants to Know #WhatsYourWaffle Flavour

Joshua Hughes

August 24, 2017August 30, 2017

Comfort has launched a digital push that welcomes guests to its search for the next waffle flavour to join its complimentary hot breakfasts. Comfort has...

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Featured Industry News

Essence Names Christian Leipacher Düsseldorf MD

Deborah Joy Peter

August 24, 2017August 30, 2017

Essence has set up shop in Düsseldorf. Christian Leipacher has been named EMEA CEO, with the appointment set to take effect in January. Marking the...

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Advertising Featured News Videos

Foot Locker Bounces into Summer with James Harden

Joshua Hughes

August 22, 2017August 25, 2017

Foot Locker has gone digital with a brand new campaign, which sees James Harden from the NBA spotlight the latest gear from adidas. Foot Locker has...

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Featured Marketing News

Ocean Spray Signs Flavour Pact with Brittany Altomare

Deborah Joy Peter

August 22, 2017August 25, 2017

Ocean Spray is relaunching the cranberry-infused offering from its Pact Water line. The move entails a campaign and Brittany Altomare tie-up. Ocean Spray is relaunching...