Diageo Archives | World Branding Forum

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The group’s new name will convey the brewing credentials of Diageo label and its commitment to the broad category of premium beer. Diageo is changing...

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Branding Featured News

Baileys Raises Glass to Duty Free Shoppers with XC

Olivia Pearce

July 29, 2016July 29, 2016

Steeped in French sophistication, Baileys XC affords travellers a unique blend available for purchase only at selected airports worldwide. Baileys, the brand specialised in Irish...

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Featured Industry News

Museum of Brands Relocates to New London Home

Olivia Pearce

April 7, 2016June 16, 2016

The Museum is a charity dedicated to educating and entertaining the public on how branding and packaging permeates our lives. The Museum of Brands, Packaging...

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Branding Featured News Videos

Tequila Don Julio Adds Sentimental Value with Tribute to The Legend

Deborah Joy Peter

October 30, 2015October 30, 2015

The premiere of the web movie takes place three years after Don Julio Gonzalez’s passing, paying homage to the founder, whom the brand calls ‘The Legend’ Diageo-owned...

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Branding Featured News

Buchanan’s Lifts Spirits with Transformed Visual Identity

Joshua Hughes

October 13, 2015October 13, 2015

The global Scotch whisky brand’s new packaging has been applied to three of its blends with the redesign of the fourth set to roll out...

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Branding Campaigns Featured News Videos

Johnnie Walker Gets Ahead with Joy Will Take You Further

Olivia Pearce

September 17, 2015September 27, 2016

The brand 'keeps walking' with biggest ever global investment to drive the next decade of growth for the marque Scotch whisky heavyweight, Johnnie Walker, has unveiled its...