Design Archives | World Branding Forum

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The Series 2 collection by Hermès incorporates leather bands and designs inspired by the iconic Clipper, Cape Cod and Espace variants. Hermès has introduced Apple...

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Apple Welcomes Global Debut of iPhone 7 and 7 Plus

Thomas Ng

September 8, 2016September 8, 2016

The Apple releases boast enhanced camera systems, stereo speakers, power, and battery performance, among other key features. Apple has unveiled both the iPhone 7 and iPhone...

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Advertising Featured News

Diet Coke Canada Splashes Colour into One of a Kind

Joshua Hughes

September 6, 2016September 6, 2016

A first for Canada, the new campaign by Diet Coke features millions of unique and colourful designs, where no two bottles are the same. Diet...

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Advertising Featured News

Karl Lagerfeld Takes Paris to North America

Joshua Hughes

August 31, 2016August 31, 2016

Titled Love from Paris, Karl xx, the Karl Lagerfeld fall ad campaign coincides with the brand’s North American premiere in three markets. Karl Lagerfeld Paris has...

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Advertising Featured News

Ford Powers Up F-Series Super Duty for the Fall

Joshua Hughes

August 26, 2016August 26, 2016

With the addition of a 48-gallon fuel tank, the Ford Super Duty maximises time between fill-ups to get more done in a shorter span. Ford...

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Design Featured News Technology

Honda Drives Hatchback Performance in America

Thomas Ng

August 15, 2016August 15, 2016

The new Honda Civic model combines Euro-inspired styling with premium driving dynamics and direct-injected turbo engine technology. Honda is set to launch its 2017 Civic...

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Branding Campaigns Featured News

Bebe Jazzes Up for Autumn with Fall Escape Push

Olivia Pearce

August 5, 2016October 10, 2016

The push aims to enhance the bebe shopping experience by presenting a broader range that appeal to a fashion-forward clientele. Fashion retailer, bebe, has adopted a fresh approach...

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Samsung Electronics Thinks Big with Galaxy Note7

Thomas Ng

August 3, 2016August 3, 2016

The Samsung Galaxy Note7 is designed to strike a balance between work and play, so it exceeds a user’s expectations of a smartphone. Samsung has...

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Featured Marketing News

EBay Shops with Rachel Zoe for Summer of Choice

Deborah Joy Peter

July 29, 2016July 29, 2016

Shoppers are invited to take to the polls again to weigh in on new ‘Americana’ prints the stylist has created exclusively for eBay. Online retail...

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Branding Design Featured News

North Point Unveils First Tri-Branded Marriott Hotel

Olivia Pearce

July 18, 2016July 18, 2016

Opening in 2018, guests of each of the three Marriott hotels will have access to the full amenities within said landmark tri-branded property. Atlanta-based North...

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Featured Marketing News

Reebok Partners with J.J. Watt for JJ I Product Premiere

Anisha Kapoor

June 27, 2016June 27, 2016

The product was built from the ground up to embody the partnership between Reebok and the aforementioned brand ambassador. Reebok, in partnership with J.J. Watt,...

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Featured Industry News

Cannes Lions Presents Day Four and Lions Innovation

Anisha Kapoor

June 22, 2016June 22, 2016

Creative Effectiveness, Design, Outdoor, PR, Product Design, and Digital Craft winners were named, and the Lions Innovation started at Cannes Lions. The third awards show...