Dell Archives | World Branding Forum

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Focused on its EMEA growth, BMF Media has opened a London office and hired former Apple marketer, Craig MacIntyre, to take the lead. International experiential...

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Campaigns Featured News

Dell and Lonely Whale Call Cross-Industry Group Against Marine Litter

Olivia Pearce

December 12, 2017December 13, 2017

Consortium of Companies Including General Motors, Trek Bicycle, Herman Miller, Interface, Van de Sant, Humanscale and Bureo to Scale the Use of Ocean-Bound Plastics Convened...

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Advertising Featured News Videos

Dell Signs Spider-Man Deal to Launch Global Campaign

Joshua Hughes

June 20, 2017June 20, 2017

Dell and Sony Pictures have partnered to roll out a 360-degree global marketing push featuring a television spot and other key highlights. Dell has teamed...

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Industry News Technology

Y&R Establishes New Technology and Business Practice

Thomas Ng

February 14, 2017February 15, 2017

Y&R has set up a practice for technology and business brands, and appointed WPP Global Leader of Dell, Joe Rivas, to head the platform. Y&R...

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Featured Industry News

MediaCom USA Nabs ZenithOptimedia UK’s Tom Cijffers

Anisha Kapoor

September 23, 2015September 23, 2015

The newly named Chief Client Officer has relocated to New York to accept the job offer and replaces Adam Komack who has been promoted to Global Account...