Corona Archives | World Branding Forum

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Corona celebrated the launch of its Hard Seltzer Limonada with an activation on the Las Vegas Strip, where people were asked to order the product...

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Campaigns Featured News

Corona comes to the aid of China’s struggling lime farmers

Olivia Pearce

March 4, 2021

Corona beer's initiative creates new farming jobs in the community and improves crop quality Corona beer lovers know there’s only one thing that can make...

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Advertising Campaigns Featured News

Corona sees Zoe Saldana living La Vida Mas Fina in its latest campaign

Olivia Pearce

March 2, 2021

Zoe Saldana joins Snoop Dogg and Bad Bunny in the latest spot from Corona's La Vida Mas Fina' campaign from MullenLowe LA Last fall, Snoop...

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Advertising Campaigns Featured News

Corona beer delivers a little slice of paradise to folks in Corona Del Mar

Olivia Pearce

December 16, 2020December 16, 2020

Corona marks the 30th anniversary of its iconic "O'Tannenpalm" Christmas ad This year marks 30 years since Corona beer debuted its iconic “O’Tannenpalm” TV commercial...

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Advertising Featured News

Corona shares Bad Bunny’s optimistic take on La Vida Más Fina

Olivia Pearce

October 1, 2020

"La Vida Más Fina" is the first campaign designed to unite the Corona brand family and celebrate a modern expression of the Corona lifestyle and...

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Campaigns Featured Marketing News

Corona debuts its “La Vida Más Fina” campaign with Snoop Dogg

Eliza Jane

August 18, 2020

Corona's campaign with Snoop Dogg is spearheaded by MullenLowe LA The Corona family of brands has teamed up with entertainment icon Snoop Dogg to debut...

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Campaigns Featured News

Aguila Beer honours the golden liquid with ‘The Official Flag of Beer’

Olivia Pearce

August 10, 2020

ABInBev’s Aguila Beer creates ‘The Official Flag of Beer’ with MullenLowe SSP3 to celebrate International Beer Day To celebrate International Beer Day, ABInBev’s Aguila Beer,...

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Campaigns Featured News

Budweiser Brewing Group launches Save Pub Life

Olivia Pearce

March 31, 2020

Budweiser Brewing Group pledges to match contributions, aiming to funnel at least £1m in prompt financial support to pubs Budweiser Brewing Group UK&I, a proud...

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Featured Marketing News

Budweiser appoints Rowan Chidgey as new Marketing Director

Anisha Kapoor

January 8, 2020

Budweiser Brewing Group UK & Ireland, part of AB InBev, has today announced the appointment of Rowan Chidgey as its new Marketing Director. Rowan will...

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Branding News Technology

Skol Gets High with Most Valuable Brand Ranking

Thomas Ng

September 23, 2015September 23, 2015

The Brazilian competitor beats out former champion Corona with a 20% rise in brand value that translates to $8.5 billion in currency terms Brazil’s Skol has emerged...