Coca-Cola Archives | World Branding Forum

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Coca-Cola is inviting Americans to celebrate summer with new poetic packaging evoking “all the feels” of the season. To welcome back summertime rituals that will...

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Campaigns Featured News

Coca-Cola to trial paper bottle prototype with online retailer in Hungary

Olivia Pearce

February 16, 2021

Coca-Cola's paper bottle moves from the lab to the market The Coca-Cola Company’s first-ever paper bottle prototype is transitioning from the lab to the marketplace...

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Advertising Campaigns Featured News

Coca-Cola partners with BTS superstars for their latest campaign in Asia

Eliza Jane

February 9, 2021

BTS turns up the rhythm in the ad with pulsing, electro-pop beats as bottles of Coca-Cola bounce their way from a hip, music-fueled factory to...

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Campaigns Featured News

Coca-Cola partners Global Citizen to drive sustainable change

Olivia Pearce

December 8, 2020

The Coca-Cola Company and Global Citizen partner to drive action, empowerment, and education The Coca-Cola Company is partnering with Global Citizen in 2021 to drive...

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Coca-Cola extends its partnership with Special Olympics International

Joshua Hughes

December 1, 2020

Coca-Cola supports Special Olympics programmes and events around the world through monetary and in-kind donations, volunteer support and awareness-driving initiatives The Coca-Cola Company is extending...

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Campaigns Featured News

Coca-Cola latest campaign celebrates the gift of presence over presents

Eliza Jane

November 17, 2020November 17, 2020

Coca-Cola invites the world to "Give Something Only You Can Give" in its 2020 Holiday campaign In a year when the world needs holiday cheer...

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Design Featured News

Coca-Cola partners Paboco to develop a 100% paper bottle

Olivia Pearce

November 9, 2020November 9, 2020

The paper bottle concept supports The Coca-Cola Company’s World Without Waste sustainable packaging goal to collect and recycle a bottle or can for every one...

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Branding Featured News

Coca-Cola transitions to 100% recycled plastic in the Netherlands

Olivia Pearce

November 6, 2020November 6, 2020

Coca-Cola's fully recyclable bottles will be used again and again as raw material for more new bottles, supporting closed-loop recycling systems and circular economies for...

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Design Featured News

DASANI launches bottle caps made with recycled plastic

Olivia Pearce

September 29, 2020

DASANI's bottle caps' pioneering innovation supports The Coca-Cola Company’s World Without Waste vision to make all packaging fully recyclable by 2025 and to make bottles...

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Campaigns Featured News

Coca-Cola Company announces its support in the wildfire relief efforts

Olivia Pearce

September 21, 2020

The Coca-Cola Foundation has pledged US$100k to The Salvation Army to support relief efforts for displaced families across California, Oregon and Washington The Coca-Cola Company,...

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Branding Campaigns Featured News

Coca-Cola Company partners the International Paralympic Committee

Eliza Jane

September 2, 2020

The Coca-Cola Company's Olympic journey began on a freight ship in 1928. The transport arrived in Amsterdam carrying the US Olympic Team and 1,000 cases...

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Campaigns Featured News

Coca-Cola Company donates US$1.5M to the NRAEF

Olivia Pearce

August 28, 2020

The Coca-Cola Company commits to preparing the next generation of restaurant leaders for meaningful jobs and careers in the restaurant and foodservice industry The National...