Coca-Cola Company Archives | World Branding Forum

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Undoubtedly, Coca-Cola has won the battle against its competitors to create the world's instantly recognisable Coca-Cola glass bottle. As Andy Warhol said, "What's great about...

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Featured General News

Coca-Cola announces ownership of BODYARMOR

Olivia Pearce

November 2, 2021

The Coca-Cola Company today announced that it has acquired full ownership of BODYARMOR, a line of sports performance and hydration beverages that is incremental to...

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Campaigns Featured News

Coca-Cola to trial paper bottle prototype with online retailer in Hungary

Olivia Pearce

February 16, 2021

Coca-Cola's paper bottle moves from the lab to the market The Coca-Cola Company’s first-ever paper bottle prototype is transitioning from the lab to the marketplace...

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Campaigns Featured News

Coca-Cola partners Global Citizen to drive sustainable change

Olivia Pearce

December 8, 2020

The Coca-Cola Company and Global Citizen partner to drive action, empowerment, and education The Coca-Cola Company is partnering with Global Citizen in 2021 to drive...

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Coca-Cola extends its partnership with Special Olympics International

Joshua Hughes

December 1, 2020

Coca-Cola supports Special Olympics programmes and events around the world through monetary and in-kind donations, volunteer support and awareness-driving initiatives The Coca-Cola Company is extending...

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Campaigns Featured News

Sprite launches “Create Your Future” voter education programme

Olivia Pearce

October 7, 2020

Sprite's programme will give young creators a platform to share why they vote and use the brand's resources, reach and partners in the hip-hop community...

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Design Featured News

DASANI launches bottle caps made with recycled plastic

Olivia Pearce

September 29, 2020

DASANI's bottle caps' pioneering innovation supports The Coca-Cola Company’s World Without Waste vision to make all packaging fully recyclable by 2025 and to make bottles...

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Campaigns Featured News

Coca-Cola Company announces its support in the wildfire relief efforts

Olivia Pearce

September 21, 2020

The Coca-Cola Foundation has pledged US$100k to The Salvation Army to support relief efforts for displaced families across California, Oregon and Washington The Coca-Cola Company,...

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Campaigns Featured News

Coca-Cola Company donates US$1.5M to the NRAEF

Olivia Pearce

August 28, 2020

The Coca-Cola Company commits to preparing the next generation of restaurant leaders for meaningful jobs and careers in the restaurant and foodservice industry The National...

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Advertising Branding Featured News

Coca-Cola introduces its first sip of Coca-Cola with Coffee

Olivia Pearce

August 5, 2020

Coca-Cola With Coffee is the latest output of the company’s “lift and shift” strategy to scale successful beverage innovations from market to market via an...

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Branding Featured News

Coca-Cola announces US athletes and brands for the Olympic games

Olivia Pearce

July 24, 2020July 24, 2020

Coca-Cola announces a diverse roster of US athletes and brand for the Olympic and Paralympic Games Tokyo 2020 A unique group of 14 US athletes...

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Campaigns Featured News

Coca-cola Company announces a new partnership with Uber Eats

Olivia Pearce

June 23, 2020

Coca-Cola, Uber Eats partner to provide up to 5 million meal to Feeding America Americans can simultaneously support their favourite restaurants and feed the hungry...