Clorox Archives | World Branding Forum

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Clorox's campaign empowers consumers to reclaim the glow in their chateau with the exuberant declaration of "YAS CLEAN!" With spring upon us, Clorox Scentiva and...

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Clorox unveils innovative device that detects symptoms in classrooms

Thomas Ng

October 8, 2020

Clorox's Beta device will alert educators in real-time of symptom spikes, enabling them to see beyond the surface of their class Each year, schools face...

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Campaigns Featured News

United Airlines partners Clorox in the United CleanPlus initiative

Olivia Pearce

May 21, 2020

United Airlines partners with Clorox and Cleveland Clinic in a new standard of cleanliness and safety United Airlines is introducing United CleanPlus: the company's commitment...

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Featured Marketing News

CloroxPro Unifies Health and Commercial Biz

Anisha Kapoor

October 29, 2018October 29, 2018

For greater impact, CloroxPro has been revealed as the new unified brand for the company’s healthcare and commercial cleaning portfolios. Clorox has unveiled CloroxPro, a...

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Industry Marketing Public Relations

Hotwire Names FCB Creative Agency of Record

Anisha Kapoor

April 12, 2018May 8, 2018

FCB's San Francisco Shop Tasked with Writing Next Chapter for Hotwire Hotwire, a leading online travel site and operating company of Expedia, announced that it...

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Advertising Industry

FCB Named on Ad Age’s “2018 Agencies to Watch”

Anisha Kapoor

February 23, 2018February 23, 2018

Honour Earned by FCB for Its Creative and Business Momentum Advertising Age released the results of its annual A-List earlier this week, and FCB was...

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Clorox Cleans Up with Digital Overhaul

Deborah Joy Peter

September 20, 2016September 20, 2016

Clorox has redesigned its website to afford users easier access, improved navigation, heightened convenience, and increased intuition. Clorox has moved to revamp its corporate website,...