Charity Archives | World Branding Forum

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Name Change to Better Communicate its Mission of Delivering Hope and Dignity Delivering Good is the new name for the U.S. charity formerly known as K.I.D.S./Fashion...

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Featured Marketing News

Havaianas & Baby2Baby Collaborates with Jessica Alba and Jenna Dewan Tatum

Olivia Pearce

May 3, 2017May 4, 2017

Havaianas Exclusive Collection Of Mommy & Me Flip Flops By Jessica Alba And Jenna Dewan Tatum Havaianas, the world renowned Brazilian sandal brand and Baby2Baby,...

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Featured Marketing News

AWE Unites Online Community To Fight Stigma

Thomas Ng

May 2, 2017May 3, 2017

AWE Alive We're Empowered honours and celebrates the triumphs of individuals AWE Alive We're Empowered was founded in 2016 by three time cancer survivor Jill Johnson who...

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Campaigns Featured News

McDonald’s McHappy Day Serving Up Smiles Across Canada

Olivia Pearce

May 2, 2017

McDonald's Canada's McHappy Day Cheers Local Children And Families 3 May 2017 marks a key milestone for McDonald's Canada as the company celebrates fourty years since...

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Campaigns Featured News

PetSmart to Donate 60 Million Pet Food Meals in 2017 through New Programme

Anisha Kapoor

March 14, 2017March 14, 2017

Brand expects to contribute more than 60 million meals – its biggest philanthropic campaign in its 30-year history In celebration of its 30th anniversary, PetSmart...

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Featured Marketing News

Staples Brightens Up the Classroom with Katy Perry

Anisha Kapoor

October 17, 2016October 17, 2016

Katy Perry recently partnered with the 2016 Staples for Students programme to raise $1 million in classroom projects via DonorsChoose. Staples recently partnered with music icon, Katy Perry,...

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Featured Marketing News

British Airways Does Seven-Nation Cycle on Wheels

Deborah Joy Peter

October 11, 2016October 11, 2016

A pair of First Officers secured a Guinness World Records title for British Airways after cycling across seven countries in just 24 hours. Two British...

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Featured Marketing News Videos

Revlon Goes Bigger with Second Love is On Contest

Deborah Joy Peter

September 19, 2016September 19, 2016

Leading the movement is Revlon global brand ambassador, Olivia Wilde, who is supporting the push with a call-to-cation message. Revlon has unveiled its second Love...

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Branding Featured Marketing News Social Media Videos

Oxford University Students’ Charity A Cappella Single Goes Viral

Anisha Kapoor

December 19, 2014July 4, 2023

We don't normally report on music videos, but it is Christmas, and this is all for a good cause. Out of the Blue (OOTB) is...